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Every year Pantone chooses a color that sets the trend all over the world, but not many know how it is decided Despite having been the universal color identification system and the established color palette paradigm for over 50 years, it wasn’t until the year 2000 that Pantone started to proclaim a color of the year. The turn of the century marked the beginning of a trend, starting with ‘Cerulean Blue,’ which Pantone identified with ‘the sky’s color on a serene day.’ This would be followed by ‘True Red’ in 2001, aimed to symbolize the impact of the 9/11 attacks, a day that shook the world; then the equally acclaimed and criticized ‘Marsala,’ and Pink Quartz and Serenity (two hues were picked for the first time in 2016). Nowadays, the Pantone Color of the Year has become an institution, and many designers worldwide await its announcement, which takes place towards the end of the year with trepidation. The Pantone Color of the year forecasts the color trend we will see in the world of fashion, graphic and web design, and on an infinity of products. However, not many people know who decides which will be the ‘Color of the Year’ or how they do it.
