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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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Edrick Carrasco

Edrick Carrasco

@tempfrag

Manila, Philippines

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    Rocio Carvajal Rocio Carvajal @rocio_carvajal Fundadora de The Maker Group, agencia multidisciplinaria que utiliza el poder del eCommerce para elevar marcas London, United Kingdom
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    • Design
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    • Sargasso & Grey - Shopify Build & Design. Programming project by Rocio Carvajal - 09.30.2019
    • Shell Shop Central - Bespoke Build & Design. Programming project by Rocio Carvajal - 07.23.2019
    • Love Writing Co - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
    • Nimble - Shopify Build & Design. Programming project by Rocio Carvajal - 09.20.2019
  • Mr. Julls Mr. Julls @mr_julls DMD Barcelona, Spain
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      • Cryopush. Graphic Design, Br, ing, Identit, Web Design, Presentation Design, Design, Traditional illustration, Advertising, and Packaging project by Mr. Julls - 09.24.2023
      • People Matter. Traditional illustration, Graphic Design, Character Design, and Vector Illustration project by Mr. Julls - 02.22.2023
      • Structures. Architecture, Spatial Design, ArchVIZ, Architectural Illustration, and Vector Illustration project by Mr. Julls - 11.22.2022
      • CORNELIUS. Br, ing, Identit, H, Lettering, Logo Design, Creativit, Product Design, Packaging, Graphic Design, Creative Consulting, Art Direction, Traditional illustration, Design, and Lettering project by Mr. Julls - 12.01.2021
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      Tom Muller Tom Muller @hellomuller Designing Fiction & Branding Stories. London, United Kingdom
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      • My project for course: Graphic Design for Fiction: Visual Identities with Stories. Design, Art Direction, Br, ing, Identit, Graphic Design, and Logo Design project by Tom Muller - 06.03.2022
      • MAZEBOOK, special edition hardcover. Design, Art Direction, Graphic Design, Editorial Design, Br, ing, Identit, Logo Design, T, pograph, Design, T, and pograph project by Tom Muller - 04.20.2022
      • Making a mark in Hollywood with HIVEMIND. Br, ing, Identit, Design, Logo Design, Film, Video, and TV project by Tom Muller - 09.23.2021
      • Image Comics, elevating storytelling through design. Design, Art Direction, Br, ing, Identit, Graphic Design, T, pograph, Comic, Logo Design, and Editorial Design project by Tom Muller - 09.23.2021
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      Adoratorio Studio Adoratorio Studio @adoratorio_studio Brescia, Italy
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        • Adoratorio Studio – Designing an E-commerce Brand Experience . UX / UI, Br, ing, Identit, Web Design, and E-commerce project by Adoratorio Studio - 10.20.2021
        • I Buongiorno. Design, Traditional illustration, Art Direction, Web Design, Web Development, UX / UI, and E-commerce project by Adoratorio Studio - 04.17.2017
        • One World One Face. Design, Web Design, Web Development, and UX / UI project by Adoratorio Studio - 05.15.2018
        • Yolélé. Web Design, Web Development, Art Direction, UX / UI, and E-commerce project by Adoratorio Studio - 08.25.2020
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