What role does artificial intelligence play in the creative process?. The emergence of generative artificial intelligence tools such as Midjourney, Runway or ChatGPT has transformed workflows in areas such as graphic design, illustration, motion, music and more. This technology, which once seemed futuristic, is now within the reach of any creative... and is generating debate. AI: a new tool, not a replacement. Just as it happened with the transition from paper to digital or the arrival of Photoshop, AI does not eliminate human creativity, but rather offers new ways of working, experimenting and producing. Some of the most common creative uses include: - Generating moodboards or quick visual concepts - Devising typographic variants or color palettes - Creating animations, voices or backgrounds in record time - Writing prompts, descriptions or texts for networks - Turn simple sketches into polished pieces
