What makes an agency truly creative? Today, creative agencies no longer just sell products: they create culture, build strong brands and tell stories that connect emotionally with audiences around the world. [But what differentiates the truly great ones from the rest? For this selection, we were guided by criteria such as - Constant innovation - Global impact and cultural relevance - Collaborations with iconic clients - Recognition at festivals such as Cannes Lions - A unique ability to deliver effective storytelling Here are the 5 most influential creative agencies in the world. Not just because of what they do, but because of how they do it.
![Croi[x]. Art Direction, Editorial Design, and Graphic Design project by Dana Riesgo - 08.18.2014](https://imgproxy.domestika.org/unsafe/s:220:220/rs:fill/ex:true/el:true/plain/src://project-covers/000/134/072/134072-original-Embossed_Business_Card_MockUp.jpg?1408450630)
![Croi[x]. Art Direction, Editorial Design, and Graphic Design project by Dana Riesgo - 08.18.2014](https://imgproxy.domestika.org/unsafe/s:220:220/dpr:2/rs:fill/ex:true/el:true/plain/src://project-covers/000/134/072/134072-original-Embossed_Business_Card_MockUp.jpg?1408450630)
