available equation brand identity

CORPORATE IDENTITY OF:
AVAILABLE EQUATION - AUCTION.

Available Equation is a company that provides advisory services in insolvency proceedings. This proceeds to the inventory of the insolvent estate and due diligence in the processes, which can be appointed and responsible for the sale of the assets seized through auction.
The aim of the redesign of its graphic identity is to convey the key characteristics that will position the brand in its segment. The graphic image should reflect your legal identity, but above all your position as a conciliator of legal conflicts. It is intended to highlight the possibility that the company allows to create opportunities for a restart for the injured parties, as well as for the seized assets. Starting from the concept of conflict mediator, the idea of halves was created: two halves of the same universe that unify around an identity - "AE" - acronym for Available Equation that is revealed in defense and justice. The letter "A" that protects the "E".