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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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27PuertaOcho Spot
27PuertaOcho Spot

by Jose Azorín @jose_azorin

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Corto publicitario autopromocional del estudio de comunicación 27PuertaOcho.

Concepto + Diseño +Realización: 27PuertaOcho Comunicación

más info en 27puertaocho.com

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More projects by jose_azorin

  • ELPOZO: UN VOYAGE RICHE EN SAVEURS. Motion Graphics project by Jose Azorín - 05.28.2020
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  • Lazaretto Island. Comic, Character Design, and Traditional illustration project by Jose Azorín - 07.19.2019
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  • |{ [1/3] EP Artwork. Art Direction, Design, Graphic Design, Traditional illustration, and Packaging project by Jose Azorín - 02.02.2016
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  • #36daysoftype. 3D, Art Direction, Graphic Design, Traditional illustration, T, and pograph project by Jose Azorín - 05.11.2015
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A project by
Jose Azorín jose_azorin
Joined March 2006
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  • 27PuertaOcho Spot
  • Client: 27PuertaOcho Comunicación
  • Agency: 27PuertaOcho Comunicación
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  • 3D
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  • Film, Video & TV
  • Motion Graphics
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  • Traditional illustration
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