Apazible — Brand Identity

Apazible — Identidad de Marca

by azul recreo @azulrecreo

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(Automatically translated from Spanish)

Calm spaces to enhance well-being and the quality of your time

The society we live in leads us to accumulate unnecessary items and clothing. In response to this trend, the professional organizer profession emerged. Although it's a relatively new profession in our country, it has a long tradition in countries like Japan, due to the lack of space, and in the United States, due to the lack of time.

Based on the premise that we can all enjoy the positive impact that order has on our lives, apazible, a professional organization studio founded by Natalia Bravo and located in Madrid, was born.

Nearly 90% of professional organization studies in Spain have names based on plays on the word 'order.'

In this context, we find an opportunity to differentiate ourselves and stand out from the competition through a much more aspirational approach that goes beyond the act of organizing itself. By "peaceful," we're talking about the brand's benefit and the feeling that an organized space creates in our daily lives.

Japanese culture and minimalism were essential elements in the graphic identity. We found tatami to be a good medium for articulating the visual system.

Tatami mats are rectangular pieces made from fine materials used to organize spaces. In Japanese architecture, this material holds special importance because, in addition to representing a distance from excess and ostentation, it creates a defining connection between the space and the person who will inhabit it. Within the framework of peaceful communication, this element serves the same purpose: helping to organize.