TUC Rail

TUC Rail

TUC Rail
TUC RAIL is an engineering and project management office specialised in rail infrastructure, the only office of that kind in Belgium.
The enterprise undertook a big restructuring in terms of staff positions and organisational structure. All the changes were to be presented to the workers in an internal big event, celebrating its 25th anniversary and explaining the new objectives, in a fun and team building event.

Conceptualisation
Conceptualisation The structure of the company is compared to the DNA structure, as the changes that Tuc Rail undertakes are deep and to the core. And visually, train rails look like a flat DNA chain, so we used this visual idea to represent the change in the company.

Copywriting
We came up with change-inspired sentences for the variety of adaptations that needed to be created.

Design
The color palette was taken from the company’s existing identity, but the red color was given the main importance. Helvetica type was used throughout the design

Animation
The graphics were animated by our motion graphics team