Rosmarino

Rosmarino

Rosmarino is a modern Italian restaurant in Kuwait ready for a strategic relaunch. This project applies brand positioning, content strategy, and user experience design to transform Rosmarino into a digitally strong, experience-led brand built for growth.

All pictures by AI

Brand Positioning
Name: Rosmarino

Values: Authenticity, warmth, quality, modern tradition

Mission: Bringing Italy’s soul to Kuwait through modern comfort food.

Vision: Kuwait’s go-to for casual, refined Italian dining.

Audience: 25–45, urban professionals, food lovers, visual-driven,
Edge: Premium ingredients, curated dine-in/delivery, strong identity and aesthetics.

2. Content & Digital Strategy
Pillars:
* Kitchen behind-the-scenes
* Italian-Kuwaiti cultural moments
* Hero dishes
* UGC and customer highlights
* Seasonal collabs (e.g., Ramadan twists)
Calendar:
* Weekly: 2 posts, 3 stories, 1 reel
* Monthly: Newsletter + blog
* Quarterly: Full campaign
Voice: Friendly, expressive, bilingual

Digital Focus:
* Mobile-first website
* Seamless online ordering
* Instagram-first visuals

3. User Experience
Journey:
1. Discover via Reels
2. Explore menu/highlights
3. Reserve/order easily
4. Enjoy dine-in or stylish delivery
5. Share content
6. Return via loyalty perks
Touchpoints: Instagram, Google, website, packaging, in-store mood
Story
Formats:
* La Tavola (customer stories)
* From Naples to Nuwaiseeb (dish origins)
* Ingredient micro-docs

4. Relaunch Execution
Website: Hero video, scroll nav, earth tones (olive #335C, red, ivory)

Campaign: Rosmarino Moments –
* Tag family meals → win chef dinner
* First Bite reels
* City tasting cart
Success KPIs:
* IG engagement + followers
* Bounce rate, order conversions
* Post-delivery satisfaction
* UGC volume + shares