Creating an authentic brand requires knowing your audience. Therefore, a good interview and survey structure is crucial for strategies that connect.. This resource will help you define your brand pillars, including a practical example of how to set up interviews and surveys and gather useful information. What will you find in this downloadable resource? - Sample interview structure - Key questions to define your brand purpose - Template to adapt to your projects
The final project demonstrating what I learnt about the use of colour and light in an illustration. It is also a respectful nod in the direction of the amazing illustrator, Jean Giraud, aka Moebius.
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