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    The FedEx logo: the hidden message you probably hadn't noticed
    Latest blog post

    The FedEx logo: the hidden message you probably hadn't noticed

    A brilliant lesson in graphic design with meaning and precision. Looking at the FedEx logo, it may appear, at first glance, to be a clean, modern typographic design. However, this logo holds a visual secret that many overlook: a hidden arrow between the "E" and the "x". This subtle detail is considered one of the most ingenious examples of negative space design, and makes it an essential reference for anyone interested in logo design.

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SCAU_NANCY_FRANCE

by ALMA @studio_alma

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A project by
ALMA studio_alma
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Joined January 2022
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Details
  • SCAU_NANCY_FRANCE
Areas
  • 3D
  • 3D Modeling
  • Architectural Illustration
  • Architectural Photography
  • Architecture
  • Creativity
  • Graphic Design
  • Infographics
  • Interior Architecture
  • Storytelling
  • Traditional illustration
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  • Adobe Photoshop
  • Cinema 4D
Courses by this teacher
ArchViz Storytelling: the Power of Immersion. Architecture, and Spaces course by ALMA

ArchViz Storytelling: the Power of Immersion

A course by ALMA

Immerse yourself in ArchViz storytelling. Learn about the creation process, from customer brief to graphic composition.

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