Mini & Me, limited edition book
Mini & Me, limited edition book
by relajaelcoco @relajaelcoco
- 1,544
- 38
- 13
Mini & Me, is an editorial project created for BMW Spain
to detail information about the famous car, how it began in England
thanks to Alec Issigonis; till the new and contemporary models.
The 176 pages edition is filled with stickers, paper toys,
cardboard games, comics and infographics.
The main goal was to create an appealing way to show
the new Mini and the users' community around it,
respecting the corporate guidelines of the main brand.
Client:
Mini BMW [Spain]
Agency:
Brands & Roses
[Spain]
Art Direction:
relajaelcoco [Spain]
Layout assistant:
Lorenzo Appiani
COLLABORATORS:
Comic: Juan Díaz Faes
ARTISTS' PARTICIPATION:
Pablo Abad
Velckro Artwork
Ricardo Cavolo
Bakea
Valistika
Blastto
Romualdo Faura
Characteristics:
Publication 25x25cm
Hardcover
13 comments
Wonderful...
Very very good!
Very nice design ...
Come on, it's not cool or nah ... great!
That last. I'd be cool to have it ...
Currazo !! Great idea the box / game
Very finooooooo !!!!!!
Very pretty.
Thanks guys!
Rafael Jaramillo, as long as you don't buy a Mini, it will be impossible. : D: D
Hahaha, well no, the book is going to be a bit expensive for me.
Super good execution
Good ..... it's amazing
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