"Manual da Desatenção" Website Concept

Undergraduate Thesis Project (TCC)
Bachelor of Design - "Manual da Desatenção" website concept

Attention Deficit Hyperactivity Disorder, or ADHD, suffers from disagreements in their discussion. People get lost with information and even give up on searching due to the difficulty in understanding or locating information sources. Looking at the real need for this lack of effective approach, we’ve developed an informational portal for parents who need to know about the disorder. The portal focuses on informing about ADHD, providing didactic, updated and simplified content. It reports to the user about the characteristics and consequences of non-treatment or misconduct, proposing a change of behaviour and mindset so that influencing children's better cognitive development and their family relationship.

The basis of the entire project was Design thinking process, which, in fact, we didn't even score during the presentations since all our undergraduate course was essentially about the design process (research, analysis, ideation, development) focused on the human being.

We created a brand platform. Although our initial goal was just to prototype a website with a visual identity, he needed one and, more than that, it needed a well-designed strategy.

🧡 BRAND SCENARIO & STRUCTURE

● What is the project?: Portal that facilitates parents' access to information about ADHD.

● Why it exists?: We exist to help with family reconnection and child development.

● Background: ADHD directly affects the children's development, it can trigger problems of anxiety and depression in addition to interfering with good family relationships, where parents want the good and be able to understand their children.

● Trends we can use to our advantage: People are starting to care more about mental health problems, also autonomy in the search for information, and the new generations are more curious and tend to influence the previous ones.

● Stakeholders: Parents and guardians of children who have symptoms of ADHD,
people who want to know more about the subject, educators and psychologists, teachers and school coordinators

🧡 BRAND POSITIONING

● Main need that we are trying to satisfy: Lack of reliable, easy/fast understanding information that connects with the recipient of the message.

● What drives us: We believe in the healthy social and cognitive development of the child without the child going through taboo interferences, ignorance and misdiagnosis.

● Perspectives for the future: To increase the visibility and engagement of people with the cause, influencing the improvement of children's mental and behavioural health.

● Brand experience: Content in normative language, connection with social networks, newsletter, organization of the content by uncomplicated and direct categories, a listing of places that offer treatment or support for more specific doubts, attractive visual with a sense of empathy worked in the use of illustrated personas to better chat with the user. A personification of each type of ADHD in children's illustrations, so the reader (parent/guardian) can have a more empathic relationship with the content, visualizing the characteristics of a child.

🧡 BRAND PERSONALITY
● What the brand/product is: Determined, Honest, Human, Inspirational and Transparent.

● Personality relationship with Jungian archetypes:
- Magician (oriented to the Ego): it is the catalyst for change, they are motivated by the desire for transformation.
- Sage (oriented to the Order): Search through knowledge to achieve happiness and truth that leading to relief and freedom, validating and measuring everything that can be questioned.
- Caregiver (Socially oriented): He likes to help others and has empathy as his main behavioural competence.