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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    Color as an emotional and narrative language in illustration. 1. Introduction 2. The same character can transmit sweetness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Loreto Casanueva
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Loreto Casanueva

@lolocasanueva2

Concepción, Chile

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    Elena Sánchez Santos Elena Sánchez Santos @lelelerele Castellón de la Plana, Spain
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    21,842
      • LAS MINIS. Character Design, Arts, Crafts, Product Design, Art To, s, and Textile Design project by Elena Sánchez Santos - 03.25.2024
      • PEACE PLEASE. Arts, Crafts, and Textile Design project by Elena Sánchez Santos - 11.15.2023
      • Poppy muñeca única. Character Design, To, Design, Art To, s, and Textile Design project by Elena Sánchez Santos - 11.12.2023
      • Pixie, Christmas ornament. Character Design, Arts, Crafts, Product Design, To, Design, Sewing, and Textile Design project by Elena Sánchez Santos - 11.01.2023
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      Francisco Fonseca Francisco Fonseca @francis_co Porto, Portugal
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      7,140
      • Traditional illustration
      • Fine Arts
      • Lonely "Illustration Collection”. Traditional illustration project by Francisco Fonseca - 03.02.2022
      • Together . Design project by Francisco Fonseca - 10.14.2021
      • Sky Ship - Book Cover. Design, and Traditional illustration project by Francisco Fonseca - 04.02.2020
      • Good Night- Collection . Traditional illustration, and Design project by Francisco Fonseca - 02.06.2022
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      John Naranjo John Naranjo @jonaranjo Editor Bogota, Colombia
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      14,396
      • Comic
      • Creative Consulting
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      Car Pintos Car Pintos @carpintos Tierras Nuevas Poniente, Argentina
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      5,851
      • Traditional illustration
      • Fine Arts
      • Bed Collection by Car Pintos. Pattern Design, Printing, Traditional illustration, Graphic Design, and Product Design project by Car Pintos - 09.20.2021
      • Amor por los Patterns 🧡 . Traditional illustration, Design, and Pattern Design project by Car Pintos - 09.01.2021
      • Yogures. Traditional illustration, Packaging, Product Design, and Pattern Design project by Car Pintos - 08.27.2021
      • Intervenciones en espacios. Design, Art Direction & Interior Architecture project by Car Pintos - 07.06.2021
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      Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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      569,697
      • 3D
      • Branding & Identity
      • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
      • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
      • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
      • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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      Sara Tomate Sara Tomate @saratomate Ilustradora Medellín, Colombia
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      10,000
      • Traditional illustration
      • Fine Arts
      • Yellow Fellow. Digital Illustration project by Sara Tomate - 05.16.2020
      • Patterns. Pattern Design project by Sara Tomate - 05.16.2020
      • Morning Rituals. Digital Illustration project by Sara Tomate - 05.16.2020
      • Gardening. Digital Illustration project by Sara Tomate - 05.16.2020
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      Go Carvalho Go Carvalho @gocarvalho São Paulo, Brazil
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      3,944
      • Traditional illustration
      • Fine Arts
      • Lost in Tokyo. Traditional illustration, Watercolor Painting, Design, and Character Design project by Go Carvalho - 07.16.2021
      • Tribal Mask.. Traditional illustration, and Watercolor Painting project by Go Carvalho - 07.16.2021
      • Food.. Traditional illustration, and Watercolor Painting project by Go Carvalho - 07.16.2021
      • Omedetou.. Traditional illustration, and Watercolor Painting project by Go Carvalho - 07.16.2021
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      Laura Carmona (Susimiu) Laura Carmona (Susimiu) @susimiu Diseñadora Córdoba, Spain
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      25,967
      • Crochet
      • Knitting
      • Proyecto de Curso en Versión Veggie Wool. Arts, and Crafts project by Laura Carmona (Susimiu) - 11.17.2022
      • My course project: Crochet garments full of color and texture. Fashion Design, Fiber Arts, Crochet, and Textile Design project by Laura Carmona (Susimiu) - 09.20.2022
      • Jersey Amigo Fiel. Arts, Crafts, Crochet, and Knitting project by Laura Carmona (Susimiu) - 07.04.2022
      • Top Amelia. Arts, Crafts, Crochet, and Knitting project by Laura Carmona (Susimiu) - 07.04.2022
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      Luli Reis Luli Reis @lulireis Artista visual, iIustradora e designer Porto Alegre, Brazil
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      31,804
      • Design
      • Branding & Identity
      • Whimsical Landscapes. Traditional illustration, Fine Arts, and Product Design project by Luli Reis - 12.15.2021
      • FUERZA t-shirt design. Traditional illustration, Design, Costume Design, Graphic Design, Product Design, and Screen Printing project by Luli Reis - 12.15.2021
      • Sticker Collection 2021. Traditional illustration, Fine Arts, Graphic Design, Painting, and Product Design project by Luli Reis - 12.15.2021
      • Aquarelas Botânicas. Botanical Illustration, and Watercolor Painting project by Luli Reis - 08.12.2020
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      Albert Kiefer Albert Kiefer @housesketcher Creating Magic With Pictures Venlo, Netherlands
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      167,593
      • Digital Illustration
      • Traditional illustration
      • Series of house sketches done in Januari '23. Traditional illustration project by Albert Kiefer - 05.01.2023
      • 120 Years of Harley-Davidson. Traditional illustration project by Albert Kiefer - 09.10.2022
      • Some recent sketches.... Traditional illustration project by Albert Kiefer - 06.08.2022
      • Venlose Vrind. Traditional illustration project by Albert Kiefer - 03.24.2022
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      Allison Cole Allison Cole @allisoncole_illustration Providence, United States
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      13,027
      • Traditional illustration
      • Fine Arts
      • My project in Art Licensing 101: Build Your Illustration Career course. Traditional illustration, Design Management, Marketing, Pattern Design, and Portfolio Development project by Allison Cole - 12.07.2021
      • Surface Pattern Designs. Traditional illustration, and Pattern Design project by Allison Cole - 10.31.2021
      • Purrfect Cattitude . Traditional illustration project by Allison Cole - 10.31.2021
      • Apparel. Traditional illustration, and Pattern Design project by Allison Cole - 10.31.2021
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      Alelí Deco Crochet Alelí Deco Crochet @alelidecocrochet Totoras, Argentina
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      42,791
      • Design
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      • Mi Proyecto del curso: Crochet: diseña y teje prendas de estilo romántico. Fashion Design, Fiber Arts, DIY, and Crochet project by Alelí Deco Crochet - 11.26.2021
      • Chaleco Malva. Design, and Crochet project by Alelí Deco Crochet - 06.28.2021
      • Mochila Magnolia. Design, and Fiber Arts project by Alelí Deco Crochet - 06.28.2021
      • Tapiz nórdico a crochet. Design, and Decoration project by Alelí Deco Crochet - 06.28.2021
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      Marie Castro Marie Castro @marie_castro Criadora de conteúdo DIY, Artesã e co-founder no Moira App São Paulo, Brazil
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      22,069
      • Fashion Design
      • Crochet
      • Adaptação do projeto final do meu curso . Arts, and Crafts project by Marie Castro - 02.15.2022
      • My Course's Final Project . Arts, Crafts, Costume Design, and Crochet project by Marie Castro - 02.02.2022
      • Crochet top. Crochet, Arts, and Crafts project by Marie Castro - 01.26.2022
      • Blusa Pipoca. Crochet project by Marie Castro - 04.17.2021
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      Eileen Ng Eileen Ng @eileen_handmade Craft artist and maker Madrid, Spain
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      4,502
      • Design
      • Arts & Crafts
      • Paper wild flowers in glass vases. Arts, Crafts, and Paper Craft project by Eileen Ng - 07.16.2021
      • Paper flower arrangement. Arts, Crafts, Decoration, and Paper Craft project by Eileen Ng - 07.21.2020
      • "Winter": Paper and wire sculptural installation. Arts, Crafts, Paper Craft, and Sculpture project by Eileen Ng - 07.21.2020
      • Circular paper wall garden. Arts, Crafts, Decoration, and Paper Craft project by Eileen Ng - 07.21.2020
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      Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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      120,103
        • AWW Magazine. Traditional illustration project by Sarah van Dongen - 01.01.2021
        • Flow magazine. Traditional illustration project by Sarah van Dongen - 09.01.2020
        • Adobe coloring page. Traditional illustration project by Sarah van Dongen - 05.30.2020
        • The neighbourhood surprise . Children's Illustration project by Sarah van Dongen - 04.22.2021
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        Cristina Córdova Cristina Córdova @cristinacordovastudio Mitchell County, United States
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        38,547
          • Figurative Ceramic Sculpture By Cristina Córdova. Arts, Crafts, Fine Arts, and Sculpture project by Cristina Córdova - 12.09.2021
          • Cristina Córdova. Arts, and Crafts project by Cristina Córdova - 11.27.2021
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          Sumayya Usmani Sumayya Usmani @sumayyausmani Author and writing mentor Glasgow, United Kingdom
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          19,849
          • Creativity
          • Storytelling
          • Qissa: A monthly membership for aspiring authors and writers. Writing project by Sumayya Usmani - 02.14.2023
          • BREWED: online course to craft your cookbook proposal. Non-Fiction Writing, Creative Writing, Food St, ling, and Food Photograph project by Sumayya Usmani - 08.19.2022
          • A Savoured Life - podcast. Podcasting, Creativit, and Writing project by Sumayya Usmani - 01.27.2022
          • Guest on Podcasts. Music project by Sumayya Usmani - 09.20.2021
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          Natália Dias Natália Dias @nataliadsw Artista Freelancer Estado de Paraná, Brazil
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          55,237
          • Creativity
          • Traditional illustration
          • Mona. Traditional illustration project by Natália Dias - 01.31.2023
          • Anastasia. Traditional illustration project by Natália Dias - 01.31.2023
          • Barbie. Traditional illustration project by Natália Dias - 01.31.2023
          • Mermay. Traditional illustration project by Natália Dias - 01.31.2023
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          Maria Alejandra Ercole Volpato Maria Alejandra Ercole Volpato @mariamoncollection Madrid, Spain
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          3,708
          • Design
          • Branding & Identity
          • Nueva colección Cápsula ANIMALES SS/22. Traditional illustration, Design, Photograph, Graphic Design, and Marketing project by Maria Alejandra Ercole Volpato - 05.10.2022
          • Mi Proyecto del curso: Creación de una marca creativa desde cero. Accessor, Design, Br, ing, Identit, Creative Consulting, Marketing, and Digital Marketing project by Maria Alejandra Ercole Volpato - 11.17.2021
          • Colección ANIMA 2. Accessor, Design, Design Management, and Marketing project by Maria Alejandra Ercole Volpato - 10.22.2021
          • Creation and strategic planning of the BALLET collection. Art Direction project by Maria Alejandra Ercole Volpato - 05.25.2021
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          Simply, Katy Simply, Katy @katyalcockdesigns Simply, Katy Stoke-on-Trent, United Kingdom
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          20,463
          • Design
          • Branding & Identity
          • Destination Print Collection . Design, Traditional illustration, Product Design, Fine Arts, and Artistic Drawing project by Simply, Katy - 01.03.2019
          • New York Collection . Traditional illustration, Design, and Product Design project by Simply, Katy - 09.03.2021
          • Sainsbury's 'Easter' gift bag range. Traditional illustration, Design, Pattern Design, Artistic Drawing, and Art Direction project by Simply, Katy - 10.27.2021
          • Creating Illustrations for Primark Homeware. Traditional illustration, Design, and Artistic Drawing project by Simply, Katy - 06.15.2019
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          Bloom And Burn Bloom And Burn @bloomburn Hawkhurst, United Kingdom
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          14,901
          • Design
          • Branding & Identity
          • Floral Styling for Elle Decoration - December 2021. Floral, Plant Design, Editorial Design, Lifest, and le Photograph project by Bloom And Burn - 11.29.2021
          • Jamie Oliver - Together.  Floral styling for his latest book release. Design, Floral, Plant Design, Film, Video, TV, Lifest, le Photograph, and Food Photograph project by Bloom And Burn - 11.08.2021
          • My final projects in Floral Arrangement Design with Seasonal Blooms course. Interior Design, L, scape Architecture, Decoration, and DIY project by Bloom And Burn - 09.01.2021
          • Weddings - A selection of images from my days as a wedding florist.  Although I no longer take on any wedding work this is where I really honed my skills and started to develop my style.. Design, and Photograph project by Bloom And Burn - 07.26.2021
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          Kathrin Grimm Kathrin Grimm @kathrin_grimm Mexico City, Mexico
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          82,925
          • Architecture
          • Digital Architecture
          • Jacarandas. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
          • Fuente del rey. L, and scape Architecture project by Kathrin Grimm - 10.14.2021
          • Design House. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
          • Alfonso Caso. L, and scape Architecture project by Kathrin Grimm - 10.13.2021
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          Marissa Valdez Marissa Valdez @marissaarts Children's Book Illustrator and Author Birmingham, United Kingdom
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          12,727
          • Design
          • Branding & Identity
          • Francis-stein - Portfolio Piece. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
          • Gnomes!. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
          • Hedgehogs in Underwear. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
          • Jeremy the Unicorn Boy - Portfolio Piece. Traditional illustration, and Children's Illustration project by Marissa Valdez - 01.03.2022
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          Louise Lockhart Louise Lockhart @theprintedpeanut Todmorden, United Kingdom
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          14,614
          • Traditional illustration
          • Fine Arts
          • Pattern deisgn for Mini Boden Children's Clothing. Traditional illustration, and Drawing project by Louise Lockhart - 06.01.2021
          • Fika Cookie Box - Year of the Tiger. Traditional illustration, Design, and Packaging project by Louise Lockhart - 09.29.2021
          • Along The Pier - My illustration process. Traditional illustration, Children's Illustration, Drawing, and Collage project by Louise Lockhart - 06.17.2021
          • Tea Towel Design. Traditional illustration, Design, and Screen Printing project by Louise Lockhart - 07.15.2021
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          Príncipe del Crochet Príncipe del Crochet @principe_del_crochet Tejedor Ovalle, Chile
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          102,578
          • Character Design
          • Fiber Arts
          • PINO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
          • ACEBO. Fiber Arts project by Príncipe del Crochet - 01.14.2021
          • AMANITA. Fiber Arts project by Príncipe del Crochet - 01.14.2021
          • PENNYWISE . Fiber Arts project by Príncipe del Crochet - 01.13.2021
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          Tatiana Boyko Tatiana Boyko @tatianaboyko Illustrator London, United Kingdom
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          5,452
          • Traditional illustration
          • Botanical Illustration
          • Dragonfly tea. Traditional illustration, Design, Packaging, Br, ing, Identit, Botanical Illustration, and Graphic Design project by Tatiana Boyko - 06.27.2023
          • Beehive Mancala. Traditional illustration, Design, Editorial Design, Graphic Design, Packaging, To, Design, Pattern Design, Digital Illustration, and Botanical Illustration project by Tatiana Boyko - 03.02.2023
          • Botanica print. Traditional illustration, Botanical Illustration, Painting, and Gouache Painting project by Tatiana Boyko - 06.02.2021
          • All Good Things. Traditional illustration, Botanical Illustration, Painting, and Digital Illustration project by Tatiana Boyko - 05.31.2021
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          Lola San Román Marshall Lola San Román Marshall @srlola Artist Boadilla del Monte, Spain
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          5,578
          • Printing
          • Watercolor Painting
          • Mi Proyecto del curso: Creación de estampados en acuarela. Design, and Printing project by Lola San Román Marshall - 11.13.2020
          • Florals . Fashion Design, and Printing project by Lola San Román Marshall - 09.30.2020
          • Flor Cannali. Fashion Design, and Printing project by Lola San Román Marshall - 09.30.2020
          • Leaves project. Fashion Design, and Printing project by Lola San Román Marshall - 09.30.2020
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          Ana Sanfelippo Ana Sanfelippo @anickanita Madrid, Spain
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          30,064
          • Design
          • Art Direction
          • Todos a la mesa. Traditional illustration, and Pattern Design project by Ana Sanfelippo - 06.10.2019
          • Empapelados. Traditional illustration, and Pattern Design project by Ana Sanfelippo - 08.20.2018
          • Femenina & Singular. Traditional illustration, and Pattern Design project by Ana Sanfelippo - 09.10.2017
          • Kitchen and Home. Traditional illustration, and Pattern Design project by Ana Sanfelippo - 08.20.2017
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          Laura Lhuillier Laura Lhuillier @lauralhuillier Lyon, France
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          9,346
          • Traditional illustration
          • Fine Arts
          • Mon projet du cours : Illustration numérique de motifs inspirés de la faune et la flore. Traditional illustration, Pattern Design, Drawing, Digital Illustration, and Botanical Illustration project by Laura Lhuillier - 06.01.2021
          • ☾ Petites méditations du matin & du soir ✸. Traditional illustration project by Laura Lhuillier - 09.19.2021
          • ✿ Agenda 2022 ✿ . Traditional illustration project by Laura Lhuillier - 09.01.2021
          • Cabaïa - Pochette jungle. Pattern Design, Traditional illustration, Botanical Illustration, and Digital Illustration project by Laura Lhuillier - 01.01.2021
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          Inga Buividavice Inga Buividavice @inga_buive Inglaterra, United Kingdom
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          47,688
          • Design
          • Art Direction
          • Postcards. Pattern Design project by Inga Buividavice - 04.21.2021
          • Postcards. Botanical Illustration, Traditional illustration, and Watercolor Painting project by Inga Buividavice - 04.21.2021
          • Mobile cases. Pattern Design project by Inga Buividavice - 04.21.2021
          • Hedgerow Patterns. Pattern Design project by Inga Buividavice - 04.22.2021
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