Discover the trends that will define social media marketing by 2026. AI, immersive content and gated communities will mark the strategy of brands and creators.. Social media marketing has undergone dizzying transformations in recent years. Artificial intelligence (AI) has burst into content creation, personalization has become extreme, short formats dominate user attention and platform saturation forces brands and creators to rethink their strategies. To anticipate these changes, Social Media Today has compiled the main predictions on how this landscape will evolve by 2026. The objective is to offer a practical vision of the trends that will define the strategy of brands, creators and agencies in the coming years, and how to prepare for a more competitive and creative environment. 1. Artificial intelligence consolidates its position as a driver of personalization 2. In 2026, AI will not just be a support tool: it will be at the heart of content personalization. - Brands will create content adapted in real time to user behavior. - Algorithms will be predictive, prioritizing relevant experiences over chronological order. - Creative AI tools for text, image and video will be part of the daily workflow of marketing teams. This will enable unique experiences to be delivered to each user, increasing the emotional connection and efficiency of the digital strategy.[/i 2. More private platforms and closed communities. - Audiences will move to intimate spaces such as WhatsApp groups, Discord, Telegram, Finstas or paid communities. - Brands will have to learn to integrate naturally without invading conversations. - Closed communities foster authentic engagement, with audiences more engaged and receptive to valuable content. Learning to participate without interrupting will be key to staying relevant.[/i
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A course by Daniele Buffa
