Adobe Illustrator for Typography, Lettering and Calligraphy
Course 4 - Create your Own Letters: Parameter definition
By Andrés Ochoa , Designer
About the video: Parameter definition
Overview
“Before we start drawing letters, it is important to be clear about what we want, if not we will not get anywhere. For this, I will teach you to create and follow certain parameters for your letters. ”
In this video lesson Andrés Ochoa addresses the topic: Parameter definition, which is part of the Domestika online course: Course 4 - Create your Own Letters. Discover the secrets to creating your own letters.
Partial transcription of the video
“When creating letters. whether by tracing them or sketching directly within the software. adhering to consistent guidelines is crucial for maintaining uniformity across your entire text. These parameters that every letter aligns perfectly with the others. giving your work a polished and cohesive appearance. or in the way you compose letters. This approach will lend your work a significantly more professional look. One of the most frequent errors I observe is the lack of unity among letters. which often indicates that the illustrator. despite their skill. has not fully mastered this aspect o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Course 4 - Create your Own Letters
Andrés Ochoa
By Andrés Ochoa
Andrés Ochoa is a Mexican designer with a degree in graphic design from the Universidad La Salle. He is a partner at the communication consultancy SUB and a lettering artist by the name of Typebrain.
Over the last ten years, he has directed and developed projects for industry giants such as Nestlé and Sephora as well as for individuals and start-ups across the fashion, music, and alcoholic beverage sectors.
His work has won awards and been published in magazines, books, and design blogs around the world. He has also given lectures and workshops at some of Mexico's leading universities. He is currently in the search for his own creative language through the exploration of lettering art.
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