Adobe Illustrator for Typography, Lettering and Calligraphy
Course 3 - Use of Typographies: Practical lesson
By Andrés Ochoa , Designer
About the video: Practical lesson
Overview
“With the tools learned during this course, we will choose a typeface and modify it to create a logo with intention and personality.”
In this video lesson Andrés Ochoa addresses the topic: Practical lesson, which is part of the Domestika online course: Course 3 - Use of Typographies. Make the most of your typographical fonts and modify their characteristics.
Partial transcription of the video
“ILLUSTRATOR COURSE 3 LESSON 6 Practical lesson With the tools we learned in this course, you already have the necessary elements to make a logo That has personality and also style. What I propose is that we choose a typography, let's turn it into a drawing and make modifications to create this logo that will have its own personality. We will work on it. I will start again with my name, I'm going to use Myriad typography, which is the most basic, to see how it looks with some modifications. The first thing I'm going to do is open the Opentype window to see if there are any features to give i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Course 3 - Use of Typographies
Andrés Ochoa
By Andrés Ochoa
Andrés Ochoa is a Mexican designer with a degree in graphic design from the Universidad La Salle. He is a partner at the communication consultancy SUB and a lettering artist by the name of Typebrain.
Over the last ten years, he has directed and developed projects for industry giants such as Nestlé and Sephora as well as for individuals and start-ups across the fashion, music, and alcoholic beverage sectors.
His work has won awards and been published in magazines, books, and design blogs around the world. He has also given lectures and workshops at some of Mexico's leading universities. He is currently in the search for his own creative language through the exploration of lettering art.
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