Specialization in Illustrated Brand Creation

Overview

“Art direction encompasses how your art, photo, video, illustration, and or pattern to your brand. Excellent art direction can shape a brand and be a catalyst for how it communicates to its audience through advertising and marketing communications pieces. ”

In this video lesson Domestika addresses the topic: Art Direction, which is part of the Domestika online course: Specialization in Illustrated Brand Creation. Transform your illustrations into a profitable brand using design, merchandising, and licensing strategies for sustainable growth.

Partial transcription of the video

“In the last lesson, we chose a color palette for our brand. In this lesson, we're going to learn how to use art direction. So let's begin. Art direction is a huge part of building a brand. It's also where we probably get to flex our muscle the most as being designers and really develop a complete unique brand. So again, to come back to the core components of what make an effective brand, we've covered logo and identity. We've developed that. We've covered typography and built a system for how our brand should look with typography. We've also developed the color palette. The next phase, we'l...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Illustrated Brand Creation

• Level: Beginner
• 138 students
• 6 units
• 66 lessons (11h 15m)
• 24 downloads

• Category

  Marketing & Business

• Areas

  Botanical Illustration, Brand Strategy, Branding & Identity, Business, Character Design, Design Management, Digital Drawing, Digital Illustration, Fashion Design, Graphic Design, Logo Design, Marketing, Pattern Design, Portfolio Development, Storytelling, Traditional illustration