Specialization in Illustrated Brand Creation

Overview

“Once you have learned to understand how your brand reaches your audience, you will learn how to make a strategy from which all of the creative work you create emerges.”

In this video lesson Domestika addresses the topic: Building a Strategy, which is part of the Domestika online course: Specialization in Illustrated Brand Creation. Transform your illustrations into a profitable brand using design, merchandising, and licensing strategies for sustainable growth.

Partial transcription of the video

“In the last lesson, we talked about your audience and how you can interact with them. In this lesson, we're going to talk about strategy. So now that we know who we're talking to and when we're talking to them, we next need to figure out what we want to say to them. which is going to come from a brand strategy. So let me show you how to do that. So the strategy... is a super integral part of brand development. It's the territory from which all of our creative concepts are going to come from. So it's not something to take lightly. It's a really important phase. It's going to be a key moment ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Illustrated Brand Creation

• Level: Beginner
• 138 students
• 6 units
• 66 lessons (11h 15m)
• 24 downloads

• Category

  Marketing & Business

• Areas

  Botanical Illustration, Brand Strategy, Branding & Identity, Business, Character Design, Design Management, Digital Drawing, Digital Illustration, Fashion Design, Graphic Design, Logo Design, Marketing, Pattern Design, Portfolio Development, Storytelling, Traditional illustration