Specialization in Illustrated Brand Creation

Overview

“In this lesson we will define what a style guide is and I will show you some examples to analyze the parts that compose them. ”

In this video lesson Domestika addresses the topic: What is a style guide?, which is part of the Domestika online course: Specialization in Illustrated Brand Creation. Transform your illustrations into a profitable brand using design, merchandising, and licensing strategies for sustainable growth.

Partial transcription of the video

“In the last unit. we explored methods for crafting a character's psychological depth and emphasized the necessity of creating an authentic persona. Now. in this unit. we will focus on establishing a style guide for both our project as a whole and for each individual character. In this lesson. i'll explain what a style guide is. its components. and the elements we incorporate. A style guide is crucial for consistency in writing. Let's explore its structure and purpose together. A style guide acts as a manual for your characters. helpful for producers or brands wanting to collaborate adhering...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Specialization in Illustrated Brand Creation

• Level: Beginner
• 140 students
• 6 units
• 66 lessons (11h 15m)
• 24 downloads

• Category

  Marketing & Business

• Areas

  Botanical Illustration, Brand Strategy, Branding & Identity, Business, Character Design, Design Management, Digital Drawing, Digital Illustration, Fashion Design, Graphic Design, Logo Design, Marketing, Pattern Design, Portfolio Development, Storytelling, Traditional illustration