Creation of digital marketing assistants with artificial intelligence
A course by Núria MañéConsultant and speaker on AI applied to communication and digital marketing
A course by Núria Mañé, Consultant and speaker on AI applied to communication and digital marketing
Create virtual digital marketing assistants with AI, automates tasks and optimizes strategies without prior programming
Learn how to create and train personalized virtual assistants that will transform your digital marketing strategy. Discover how to use accessible tools that require no programming or technical knowledge. Imagine automating tasks like content generation, customer service, or campaign planning, optimizing your processes efficiently and creatively. Integrate these assistants into your workflow and boost your innovation capacity.
The final project will challenge you to design a functional virtual assistant that reflects the tone and goals of your project or business. Perfect for communication, marketing, and social media professionals, entrepreneurs, and students, this experience will guide you through optimizing your digital strategy with artificial intelligence, without the need for prior programming experience. With basic digital marketing knowledge and a technological curiosity, you'll be ready to take full advantage of the possibilities AI offers.
What will you learn in this online course?
14 lessons & 24 downloads
Customize and configure ChatGPT
19 minutes, 24 seconds
Where to find already created assistants
10 minutes, 26 seconds
Business Assistants: Customer Service and Sales
8 minutes, 20 seconds
Wizards for generating content and analyzing results
8 minutes, 37 seconds
Creating and configuring a ChatGPT assistant
9 minutes, 2 seconds
GPT Assistant Visibility and Monetization Strategy
5 minutes, 51 seconds
What's included in this course?
You'll learn how to create personalized virtual assistants that automate tasks in your digital marketing strategy. You'll use accessible tools without requiring technical or programming knowledge. You'll discover how to integrate these assistants into your workflow strategically and creatively, improving the efficiency and reach of your campaigns. From content generation to customer service, you'll explore ways to optimize processes through the use of artificial intelligence.
The final project of the course will allow you to design a functional assistant that reflects the tone and objectives of your brand or business, executing automated tasks in a real-world digital marketing strategy. This hands-on experience will help you consolidate what you've learned, giving you the confidence to apply these skills to your own project. The course is aimed at communicators, marketing professionals, entrepreneurs, and students interested in enhancing their digital strategy with AI, with no prior programming experience required.
What is this course's project?
Design and launch a functional virtual assistant that reflects the tone and objectives of your project or business. Train it to perform automated tasks within a real digital marketing strategy, optimizing processes and improving the efficiency of your projects.
Projects by course students
Who is this online course for?
This course is aimed at communications, marketing, and social media professionals, entrepreneurs, educators, and students interested in optimizing their digital strategies using artificial intelligence, without requiring prior technical knowledge. Ideal for those seeking to innovate their digital approach.
Requirements and materials
You don't need prior experience in programming or artificial intelligence. You just need basic knowledge of digital marketing, a curiosity about technology, and a willingness to apply what you've learned. Access to digital tools like ChatGPT or Gemini is recommended.
Reviews
- 1 month ago
Es un curso basico, pero explicado con claridad, excelente!
- 3 months ago
Curso verdaderamente único: en pocas horas se abordan temas que normalmente se venden a precios elevados, con explicaciones sencillas pero profundas. Núria explica con claridad cómo dialogar con la IA, sin tecnicismos innecesarios. Las lecciones están bien estructuradas, con un hilo lógico claro. Los ejercicios y plantillas son aplicables de inmediato al trabajo: ya empecé a usarlos en mis actividades de marketing. Lo recomiendo a quien quiera integrar la IA en el marketing de forma práctica.
- 5 months ago
Siempre se aprende algo nuevo, he aprendido mucho de IA por mi cuenta y este curso me a aportado conocimiento complementario de mucha utilidad para sacarle más provecho a la IA, por lo que por supuesto si recomiendo este curso independientemente si te consideras que ya sabes sobre IA
- 5 months ago
Es un curso muy básico, pero siempre se aprende algo. La profesora es muy clara y explica muy bien
- 5 months ago
Exelente curso. Con gran claridad y metodología
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
Content
- U1
Introduction
- Presentation
- My assistants
- U2
Do you know AI assistants?
- Introduction to AI Assistants
- What tools are you going to use?
- Customize and configure ChatGPT
- U3
Definition of the Assistant
- Where to find already created assistants
- Business Assistants: Customer Service and Sales
- Wizards for generating content and analyzing results
- Strategic planning before creating an assistant
- U4
Creating a step-by-step wizard with ChatGPT and Gemini
- Creating and configuring a ChatGPT assistant
- Feeding and training the GPT
- GPT Assistant Visibility and Monetization Strategy
- Create a custom Gem assistant with Google Gemini
- Podcast: Creative AI and the final human touch
- FP
Final project
- Create and train your own digital marketing assistants with AI
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to design, customize, and train AI assistants to streamline processes, automate digital marketing and communication tasks, and analyze results using platforms like ChatGPT and Gemini.
This is an intermediate-level course, perfect if you have basic knowledge of digital marketing, communication, or digital tools, but no prior programming experience is needed.
All you need is a computer with internet access and free accounts on platforms like ChatGPT and Gemini. No specialized software or programming skills required.
It’s great for automating responses, analyzing data, personalizing communication, generating business ideas, and improving customer service, sales, and digital marketing processes.
You’ll learn strategies to position, customize, and offer assistants as services or products to businesses, integrate them into subscription solutions, and boost their digital visibility.
The course teaches you how to compare ChatGPT and Gemini based on features, ease of customization, cost, integration, and publishing options including visibility in stores like GPT Store.
Yes, the course walks you through creating and customizing assistants in ChatGPT and Gemini step-by-step using simple instructions and settings—no coding needed.