
If there is something that unites all companies in the world, it is the need to optimize the user experience to obtain better results and reach their goals.
Carlos Heredia, better known as "Strike", has spent years dedicating himself to the design, creativity, and strategy of all kinds of consumer brands and making UX the foundation on which to build the creation of digital products. In this online course, learn some of the basic concepts of the user experience and discover the key tools to develop a professional UX report.
16 lessons & 6 downloads

7 minutes, 45 seconds

9 minutes, 25 seconds

20 minutes, 22 seconds

3 minutes, 4 seconds

3 minutes, 31 seconds

12 minutes, 7 seconds
Begin by learning about Strike's work, who also tells you about what inspires him the most, his professional career in areas such as design and advertising, and his most important projects.
Dive into the world of User Experience Design, discovering what UX is and what it is not, dismantling some myths and common beliefs. See some of the most important concepts in the field, get a glimpse into the research process, and understand how UX can help both the customer and the business.
Learn to analyze a web page through design and usability patterns. Analyze principles of interaction design, hierarchies, the positioning of elements and components, and web copywriting. In addition, see how to make heuristic evaluations, what it is and how you can take advantage of it for your web project.
Strike introduces you to analytics. Look at how to extract information with some web tools and also with Google Analytics functions to obtain more relevant information.
Finally, learn everything you need to write a professional UX report and get some tips and recommendations for your project.
Taking a real website as a reference, use everything you have learned to make a UX report and propose points for improvement.

People who want to get started and learn some of the basics of UX to create strong user experiences.
No prior knowledge of any kind is necessary, as Strike gives you the guidelines to create a UX brief from scratch.
Regarding the materials, you only need a computer with an internet connection. All the apps and programs that you use during the course are online , so you do not need to install anything.

Estoy iniciando mis clases, soy principiante y sus explicaciones estan bien detalladas y sencillas de entender, quiero seguir aprendiendo más sobre UX y UI, continuaré con cursos de figma.
Es un curso muy completo, y la forma en la que se explican las informaciones son sencillas de entender
Muy buen curso, sencillo, claro y preciso. Muy facil de entender y te sumerge en la dinámica UX de una manera bastante agradable.
un curso muy completo, cumple con lo prometido.
Un curso sencillo y claro, muy bueno para iniciar en el diseño UX !!!

Learn more about me
Introduction to the UX
Analyzing a web page
Introduction to analytics
Final report
Final project
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User experience (UX) is the process of designing digital products focused on users’ needs and expectations, enhancing their satisfaction, usability, and efficiency. It helps create more intuitive, effective products aligned with business goals.
This is an intermediate-level course, perfect for those with basic digital design or UX knowledge who want to deepen their skills in audits, strategies, and practical tools to improve user experience.
You just need basic digital design knowledge and a computer. Familiarity with tools like Sketch, InVision, and Principle is recommended but not required, as the course includes introductions to these platforms.
You’ll learn how to audit websites, spot areas for improvement, analyze user data, and create clear, actionable UX reports to optimize digital products based on goals and KPIs.
The course teaches research techniques, interviews, surveys, and how to develop UX Personas, plus creating empathy maps to deeply understand users’ motivations and challenges.
It covers prototyping with Sketch and Principle, paper and digital wireframes, and using InVision for testing and validating ideas, making team communication and iteration easier.
Yes, the course includes case studies and practical examples of UX audits and improvements across various industries, helping you apply your knowledge to real situations.