Aprende el método teórico para definir tu estilo visual y contar historias memorables con imágenes
The concept art is an illustration whose purpose is to sell an idea, both visually and conceptually. It is a piece of art that shows the full potential of a project, from the wonderful thing that will be seen, to the impact of its history.
In this course, Jean Fraisse - art director for animated feature films at the Huevocartoon studio - will show you how an art director thinks and operates to create a successful concept art , so you can carry it out with your own projects.
What's included in this course?
You'll start by getting to know Jean and his unconventional trajectory in the world of character design and concept art . You will also know some of their influences that will help you understand the role of the art director within a project.
Then you will learn about the exploration and analysis function of an art director, the job of finding references, character styles and concepts that will shape your idea.
Once all these elements are conceived, you will give them shape, defining visual rules within your project that will help you tell a story through images.
The production of your concept art will be the next step, divided, on the one hand in the sketch and basic structure and, on the other, in the colors and finishes of your story.
Finally, Jean will give you some tips to present your designs and improve your chances of approval by customers.
What is the course project?
You will develop a final visual concept that tells a story and has a coherent style to present to a fictitious client.
Who is it for?
To any creative person who has an interest in creating concepts and designs for their projects.
You will need prior knowledge of design, volume and narrative.
As for the materials, you will need a computer with Adobe Photoshop and a graphics tablet.
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Having finished his studies as a graphic designer in Paris and after being rejected from the main animation schools, he decided to learn illustration on his own, applying it to his projects for various advertising agencies. It was then that he decided to start his new profession as a freelance and start working for large clients such as Marinela and Televisa .
In 2015, he came into contact with HuevoCartoon and, since then, he has been working with them as an art director. At the same time, he works on several personal projects and is responsible for the development of the videogame 2D: Elixir.