SEO for Google: Appear in the Top Search Results
A course by Giorgio TavernitiSEO and Digital Marketing Expert
A course by Giorgio Taverniti, SEO and Digital Marketing Expert
Be found by those searching for you: discover all the secrects to optimize your website, set the right keywords and catapult your business.
Optimizing your online presence means responding better to people's needs. Giorgio Taverniti, passionate expert and communicator, has been analysing, testing and sharing his knowledge on SEO and how the web world works for many years. And every day keep learning. In fact, Google is an ecosystem in continuous evolution, just as the way of communicating and people's interests change.
In this online course, you will learn how to create a page that is optimized for online search, taking into account all Google parameters. The goal therefore is to get you to create a page that works for any sector, whether it's a hotel site or an e-commerce site, a blog article or a landing page for your business. This course teaches a method, not just simple rules.
What will you learn in this online course?
14 lessons & 15 downloads
Principles of the Liquid Google
8 minutes, 21 seconds
What is the indexing process
5 minutes, 53 seconds
Beyond words: Google's entities and databases
9 minutes, 33 seconds
Principles of Google Trends
18 minutes, 23 seconds
Identification of the target, words and needs
12 minutes, 45 seconds
Research results study
9 minutes, 48 seconds
What's included in this course?
First of all, Giorgio will tell you about his experience and show you his sources of inspiration and his teachers.
You will learn the theoretical foundations of what Google is today, a continuously updated liquid ecosystem. You will thus gain a good understanding of how SEO works and what the indexing process is, analyzing not only keywords, but also Google Databases and Google Trends.
Then you will understand the characteristics that Google rewards and you will acquire an effective working method, finding the right target and words, studying people's needs and understanding the purpose of your page. Finally, you will know how to develop content based on these considerations.
Giorgio will also teach you how to manage the measurement tools with an overview of the Search Console, also in view of the development of SEO in the coming years.
What is this course's project?
For the final project you will create a web page optimized for Google.
Projects by course students
Who is this online course for?
Being an introductory course to SEO, you don't need any prior knowledge.
Requirements and materials
The only requirement is to have a web page or site where you can apply the rules that Giorgio will teach you. If you don't have it, you will still be able to follow the course assuming it will be online in the future.
Reviews
- tavoroa96PLUS6 months ago
Excelente curso en pro del SEO, todos los conceptos actualizados y de valor! Recomendadísimo!!
- 9 months ago
Sincèrement, je n'ai pas beaucoup aimé ce cours ou appris quelque chose. C'est peut-être bien pour les personnes qui ne savent vraiment rien sur le SEO. Je suis débutante et j'avais déjà regardé des videos sur youtube.J'attendais avec impatience d'apprendre quelque chose de nouveau mais j'ai juste perdu mon temps.
- 1 year ago
Mir hat der Kurs sehr geholfen nochmal richtig in SEO einzusteigen. Danke
- 1 year ago
The course is only available in Italian, and the subtitles do not work. I’ve contacted support about this, but I haven’t received any response. This issue applies to many courses on the platform. There are no translations or subtitles available in English or other languages besides the original spoken language.
- 1 year ago
Spunti importanti specialmente nella parte conclusiva del corso!
He has published various books with Hoepli, including SEO Power, which sold 11,000 copies in Italy, and the more recent Google Liquido. Together with Cosmano Lombardo and Andrea Pernici, he founded the Search On Media Group consultancy firm.
Content
- U1
Introduction
- About Me
- Sources of inspiration
- U2
Theoretical foundations on the Google ecosystem
- Principles of the Liquid Google
- What is the indexing process
- Beyond words: Google's entities and databases
- Principles of Google Trends
- U3
The optimization process
- Identification of the target, words and needs
- Research results study
- What is true optimization
- Quality and purpose of a page
- Designing the page
- U4
Measuring instruments
- Search Console overview
- The useful things of the Search Console
- U5
Vision for the coming years
- Future of SEO
- FP
Final project
- SEO for Google: Appear in the Top Search Results
What to expect from a Domestika course
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FAQs
This course is designed for those with some background in digital fields like web design or marketing, but it’s also great for anyone wanting to deepen their SEO strategies, website management, and online community skills. You don’t need to be an expert, but an intermediate level is recommended.
You’ll learn how to optimize websites for Google, analyze search trends, boost visibility with advanced SEO tactics, manage communities, and monetize sites. You’ll understand how the knowledge graph, Google Trends, Search Console, and web marketing techniques work.
Basic skills in web browsing, file management, some HTML knowledge, and minimal experience with websites or blogs are helpful to join. Advanced programming isn’t required, but being comfortable with digital tools is advised.
The course takes a practical approach with real examples, case studies, and exercises on SEO, competitor analysis, community management, and page optimization strategies. Theory is always paired with hands-on applications and concrete cases.
You’ll be able to apply content optimization techniques, keyword analysis, improve information architecture, and use tools like Search Console to track growth and fix visibility issues.
Yes, the course covers Local SEO, optimizing businesses on Google Maps, and strategies to boost visibility for hotels, local shops, and services in your area.
Yes, you’ll get practical guidance on using Google Trends to analyze trends and keywords, and Search Console to monitor indexing, technical issues, and page performance.