
Alongside two-time National Design Award winner Isidro Ferrer, learn the creative process to tackle any new product design project, no matter how complex it may be, including one with no briefing, directions, or limits from the client.
In this online course, Isidro guides you through designing the visual identity of a company and its new line of products, from sketching and modeling the idea, to the volumetric work and the final reflections of the client himself.
18 lessons & 11 downloads

10 minutes, 7 seconds

3 minutes, 16 seconds

2 minutes, 16 seconds

6 minutes, 19 seconds

3 minutes, 35 seconds

6 minutes, 17 seconds
Start the course by getting to know designer and illustrator Isidro Ferrer, how he got to where he is now, and his thoughts on the profession.
Discover his references and the work he has done in terms of brand image, packaging, signage, set design, illustration, animation, etc.
Learn to analyze the details of a new project and discover the four most important elements when starting any creative process: time, play, chance, and matter.
Isidro gives you some guidelines for working with wood and tells you about his experience with the help of a turner and a master woodworker in bringing his work to life.
Once the product is made, it's time to share it! Learn to design the visual identity for the different communication formats (catalogue, invitations to fairs, calendars, etc.) and develop a line of related products and packaging.

Product designers and any designers in general who are interested in illustration, graphics, and plastic arts who want to experiment outside the usual confines of the profession.
No prior knowledge is necessary, just the desire to learn and get excited.

Excelente
Como me gusta este curso, mi cabeza está llena de ideas , ya estoy trabajando en ello. gracias
Muy recomendable
Este curso propone una mirada cercana a todo el proceso de recreación de un branding, con un fuerte acento en los aspectos lúdicos y casuales que deben estar presente en cualquier acto creativo. Bien articulado y graficado, el curso es visualmente muy bello.
Curso incrível

Introduction
Presentation of the Company and the Brand
Important Elements
Phase 1 - Working with Matter
Phase 2 - Communication
Phase 3 - Change of Scale
Final project
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn valuable methods and techniques explained by top experts in the creative sector.
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
This course explores creative processes in handcrafted design and illustration, covering everything from sketching and contextual analysis to product creation, visual identity, and techniques with wood and paper.
The course is intermediate level, perfect for those who already have basic knowledge of design or illustration and want to deepen their understanding of creative processes and artisanal techniques.
You’ll need basic drawing supplies, notebooks, paper, cutting tools, wood, and materials for illustration and layout. Access to both handcrafted and digital materials is recommended.
You’ll learn how to conceptualize and design products, create both analog and digital illustrations, work with wood, develop visual identities, and apply creative strategies in multidisciplinary projects.
The course covers sketching, contextual analysis, children’s illustration, theatrical design, handcrafted packaging, signage processes, brand creation, woodworking, animation techniques, and press layout.
You’ll be able to create cultural posters, illustrated characters, handcrafted lamps, company branding, original packaging, and graphic pieces with their own identity, using collaborative and experimental processes.
Prior knowledge isn’t essential, but having a basic background in illustration or design is recommended to fully benefit from the artisanal techniques and processes taught.