Creative Strategy for Advertising
A course by Laura ViscoCreative Leader
A course by Laura Visco, Creative Leader
Learn the steps involved in developing a creative strategy for a brand’s advertising campaign that impacts and engages with their audience
“I love making campaigns that move people, and truly believe that brands can have a positive impact in society.”
Laura Visco is a multiple award-winning creative leader in the advertising industry. Her first job advertising job came when she was just 19 years old, and she has since worked on successful campaigns for household names like The Coca-Cola Company, Bumble, and AXE.
In this online course, Laura reveals her process for developing creative advertising strategies that cut through the noise. Learn how to turn briefs into innovative, well-executed campaigns while honing your personal style, and creating a presentation deck.
What will you learn in this online course?
11 lessons & 14 downloads
Creativity Is Personal
9 minutes, 4 seconds
What Is Creative Strategy?
11 minutes, 7 seconds
Gaining Perspective
2 minutes, 43 seconds
Finding an Insight
11 minutes, 41 seconds
Finding a Tension
3 minutes, 30 seconds
Putting It All Together
5 minutes, 48 seconds
What's included in this course?
Learn about Laura’s journey into the world of advertising, and the influences that have impacted her work. Laura discusses her influences including Iranian filmmaker Abbas Kiarostami and French philosopher Simone De Beauvoir.
Build your understanding of creative strategy, from developing your own style to interpreting briefs. Learn how to get personal with your creative process, and add a sympathetic perspective to your work.
Uncover the inner workings of your brief. Identify how products, audiences, and consumers should impact your creative decisions. Delve into competitor research, and map out different ways to incorporate tension into your campaigns.
Consolidate your work into a brand tone of voice. Laura shows you how to evoke the right emotions in your campaign. Develop your ideas into a cohesive creative strategy, and wrap up by producing your professional pitch deck.
What is this course's project?
Produce a creative strategy presentation for a product or service of your choice.
Projects by course students
Who is this online course for?
This course is for anyone who wants to develop their understanding of advertising strategy.
Requirements and materials
A basic knowledge of advertising is recommended.
Reviews
- 10 months ago
bastante útil hasta ahora. no lo he terminado, no puedo decir si valdrá o no la pena al final, pero hasta ahora si.
- lamyaa_altabiePLUS10 months ago
Thank you, Laura, for the Creative Strategy course. I truly appreciated your guidance and the clear way you explained every step. I learned a lot and feel more confident in my strategic thinking now.
- 1 year ago
This is a great course
- 2 years ago
course the a great for beginners
- 2 years ago
es uno de los mejores cursos de domestika para creativos :)
Laura has worked on successful campaigns for brands like The Coca-Cola Company, Bumble, and AXE. She was named Adweek's Women Trailblazer in 2019, and received 3%’s Three Cheers Award for her efforts to advance diversity in the ad industry. She has judged and spoken at several advertising award shows and events such as D&AD, Marketing Week Russia, and SheSays. Laura’s work has been featured in publications including Adweek, The Huffington Post, and SHOTS.
Content
- U1
Introduction
- About Me
- Influences
- U2
The Creative Strategy
- Creativity Is Personal
- What Is Creative Strategy?
- Gaining Perspective
- U3
Focusing on the What
- Finding an Insight
- Finding a Tension
- Putting It All Together
- U4
Thinking About the How
- Defining a Tone of Voice
- Defining the Creative Strategy
- Practical Advice for the Creative Process
- FP
Final project
- Creative Strategy for Advertising
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for intermediate learners who have some foundational knowledge of advertising or creative work and want to deepen their skills in creative strategy and campaign development.
You should have a basic understanding of advertising concepts and an interest in creativity and communication. No advanced tools are required—just internet access, commitment, and a willingness to engage in self-reflection and creative exercises.
You'll learn how to analyze creative briefs, develop actionable strategies, uncover audience insights, overcome creative blocks, and craft impactful communication campaigns that align with brand values and societal change.
The course covers creative briefs, idea generation, insight writing, tension in campaigns, creative identity, personal branding, empathy-driven communication, campaign KPIs, and strategies for social impact through advertising.
The course provides structured steps, practical frameworks, and self-reflection techniques to help you move past creative block, generate original ideas, and confidently start projects.
Yes, you'll learn to write, interpret, and analyze creative briefs, identify key objectives, articulate problem statements, and set clear KPIs for campaigns.
You'll explore how personal experience, culture, and external influences shape your creative identity, and learn practical ways to express this through your work and personal brand.