
If you're looking to combine the aesthetics of graphic design with the rhythm of animation, art director Daniel Kano is the perfect person to guide you on your journey. As a specialist in animation and motion graphics for the advertising sector, Daniel has created pieces for big names like Google, UOL, Netflix, and more.
In this course, learn to develop a 2D animation layout, from interpreting the brief and putting together a storyboard to the animation and postproduction in After Effects. Daniel lets you in on a few secrets and helps you explore the art direction of your piece, combining lines, colors, typography, and textures.
17 lessons & 27 downloads

10 minutes, 14 seconds

3 minutes, 11 seconds

6 minutes, 43 seconds

17 minutes, 5 seconds

16 minutes, 40 seconds

16 minutes, 41 seconds
Start by getting to know a little about Daniel Kano and his career across various visual arts fields. He talks about how he learned to turn everything he consumes into reference materials to inspire his own work.
Next, dive into the world of 2D animation by familiarizing yourself with the market and each production stage of a film. Learn how to work from a client brief, defining your objective and looking for appropriate visual reference materials for your project.
Move on to see how to put together a storyboard as well as an animatic to get your ideas flowing, literally! This step serves to test the motion of your sequence and identify any possible issues. Daniel gives you some tips on the art direction of your animation working with style, colors, typography, and finishes.
After refining the visual content, it's time to create your first layouts! Take into account positioning and the scale of each element. Your teacher then shows you how to apply a styleframe to each of your storyboard scenes.
Finally, explore postproduction in After Effects and see how to give your composition a professional finish. Call it a wrap by applying your newfound knowledge and putting the finishing touches on your piece before rendering the definitive version.
Develop a 2D animation with a focus on art direction divided into a 15-second introduction and a 5-second ending.

Designers and art directors interested in animation as well as animators who want to discover new techniques and hone their skills.
You need basic knowledge of Illustrator, Photoshop, and After Effects to take this course, as well as a computer with those three programs installed.

Interesante curso, lo recomiendo!
good work!
Incrível! curso bem claro, sem rodeios, mostrando o processo de criação, pesquisa e inspiração e desenvolvimento de um projeto pessoal para reel. O professor tem grande experiência na área, e muito conhecimento. Super recomendo!
yaa
Sensacional!

Introduction
Knowing the worlds you will work in
developing the content
Defining the look of your content
Animation and Finalization
Final project
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The course is intermediate level, ideal for those with some experience in visual arts, design, or animation who want to deepen their knowledge in art direction and creative processes for 2D animation.
Basic knowledge of design, digital illustration, or animation is recommended, along with familiarity with software like Illustrator and After Effects to get the most out of the hands-on lessons.
You’ll learn about creative processes, briefing, storyboarding, animatics, color palette selection, typography, visual references, art direction, and post-production in 2D animation, plus illustration techniques and animated layout assembly.
The course mainly uses Adobe Illustrator, After Effects, and Toon Boom, and also covers researching references on platforms like Pinterest, Behance, and Artstation.
Yes, the course covers creating digital storyboards in Illustrator and developing animatics, including techniques for sequential visual planning and syncing with soundtracks.
You’ll learn how to select, combine, and apply color palettes based on communication goals, exploring the psychological and cultural impact of colors in visual storytelling.
Yes, concepts like art direction, briefing, typographic composition, and visual layout apply not only to animation but also to advertising, graphic design, and audiovisual projects.