Learn to design interior spaces based on a powerful creative concept and explore how to convey it through furniture, fabrics, and colors
Combine strategy and creativity to design spaces with unique, personal stories. At branding and interior design studio, WANNA, founded by Cathy, María, and Esther, they devise original creative concepts as a basis for striking interiors, and have won several awards, including the Hospitality Design Award in New York.
In this course, explore the development process of a creative concept and learn how to use it to tell a story through your interior design. Interpret your brief and come up with compelling concepts that give your projects emotion and feeling through interior design. Create original spaces that awaken the senses and communicate powerful, original ideas.
What will you learn in this online course?
18 lessons & 40 downloads
2060 The Newton Hostel
4 minutes, 54 seconds
Brief: what it is and how to do it
7 minutes, 56 seconds
The debrief and its conclusions
13 minutes, 47 seconds
What is a creative concept?
11 minutes, 54 seconds
What is the creative concept for?
8 minutes, 58 seconds
How to create your creative concept?
13 minutes, 26 seconds
What's included in this course?
Start the course by getting to know Cathy, María, and Esther as they explain their professional journeys through the world of advertising and marketing, and how they came to establish their branding and interior design studio WANNA. Get an insight into their creative process as they share their references and what inspires them.
Delve deeper into the methodology behind their project 2060 The Newton Hostel that serves as a guiding principle for this course. Get to know the key elements of briefs and debriefs, learning how to interpret and execute them with the expertise of an industry professional.
Explore what a creative concept is, and what it encompasses, from theory to execution. Then, learn to see the difference between spaces that are a result of creative conceptualization, and those that have not followed this design approach. Put your new understanding and observations into practice, and formulate the concept that will inform and inspire your space.
Now you have the basics under your belt, start to channel your creative concept in each element of your space, from the largest to the smallest details. Take what you have learnt and see how this can be represented in your choice of color, materials, decoration, furniture, and lighting.
Learn how to turn your interior into a full sensory experience by delving into the use of storytelling, graphics, and signage, as well as through music, aromas, and textures.
What is this course's project?
Design a unique and powerful creative concept for an interior space of your choice. It can be for a real-life project or one that you dream of doing.
Projects by course students
Who is this online course for?
This course is for interior designers, decorators, architects, and any creative with the desire to learn how to design interiors that communicate powerful concepts.
Requirements and materials
No previous experience or knowledge is required. All you need is the desire to learn and have fun during the creative process. In terms of materials, all you will need is the tool you will use to present your project.
Reviews
- 5 months ago
Excelente curso. Muito inspirador!
- 5 months ago
Muy bien. Trabajo en equipo
- 9 months ago
me encanto!
- 1 year ago
Es un excelente curso, me parece que tiene información fácil de digerir y a la vez muy profesional, me parece interesante la forma en como abordan los proyectos y una elocuencia en todo el sentido. Gracias por haber realizado este curso.
- 1 year ago
👍
They have developed several retail, hospitality, residential, and ephemeral installation projects and have received a multitude of awards, including the Hospitality Design Award in New York, for their most recognized project: 2060 The Newton Hostel.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Methodology and brief
- 2060 The Newton Hostel
- Brief: what it is and how to do it
- The debrief and its conclusions
- U3
The creative concept
- What is a creative concept?
- What is the creative concept for?
- How to create your creative concept?
- U4
The concept in space
- From macro to micro
- The concept and the color
- The concept and materials
- The concept and lighting
- The concept, the furniture and the decoration
- U5
The concept and the senses
- The conceptual sensory experience
- The concept and storytelling
- The concept and the graphics
- The concept and signage
- Scent and sounds in space
- FP
Final project
- Interior design: create creative concepts
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to develop strong creative concepts, integrate branding with interior design, apply design thinking tools, create immersive spaces, and design signage, graphics, and brand storytelling for commercial and hospitality projects.
This is an intermediate-level course, perfect for those who already have basic knowledge of design or interior design and want to deepen their understanding of branding strategies and applied creativity.
You should have some prior knowledge of design or interior design and access to basic digital design tools. Professional experience isn’t required, but an interest in branding and creativity is recommended.
Strategic branding is woven into interior design by reflecting the brand’s identity and values throughout the physical space—from materials, colors, and signage to crafting consistent, memorable user experiences.
The course covers creating and validating creative concepts, briefing, moodboarding, visual inspiration, storytelling, sensory integration, selecting materials, color, furniture, signage, and brand storytelling applied to spaces.
Yes, the course includes strategies and tools to create interior signage and graphics that align with branding and user experience in commercial and hospitality environments.
This course blends interior design with strategic branding, creativity, design thinking, and concept development, offering a comprehensive approach to crafting unique, brand-aligned spaces.