Communication Strategy for Brands
A course by Adrian MediavillaStrategic planner
A course by Adrian Mediavilla, Strategic planner
Learn how to combine strategy and creativity to revolutionize the communication of any brand in today's digital environment
Want to learn how to connect brands with people? Find out how to combine strategy and creativity to create relevant and successful communication solutions alongside Adrián Mediavilla, strategic planner and cofounder of Slap Global. He has worked with brands like Toyota, Vodafone, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
In this course, Adrián teaches you the keys to developing a successful brand strategy. By considering factors such as target audience, competition, insight, message, and channels, discover how to create a powerful communication strategy for the brand of your choice.
What will you learn in this online course?
13 lessons & 16 downloads
Brands and advertising
5 minutes, 29 seconds
Brand communication: beyond advertising 1
13 minutes, 54 seconds
Brand communication: beyond advertising 2
15 minutes, 11 seconds
What is the strategy for?
9 minutes, 59 seconds
The 4 Cs: company, culture, category and consumers
3 minutes, 18 seconds
Libero magazine: our case study
3 minutes, 57 seconds
What's included in this course?
Adrián Mediavilla introduces himself by sharing some of the brands that represent him the most. He then talks about his main sources of inspiration and briefly outlines what the course entails.
Get to know what a brand is and how brand communication works in the current climate characterized by a lack of consumer attention, then examine a case study to see the benefits of having a strategy in place.
Are you familiar with the four Cs? Adrián explains this analysis tool and takes you through the first steps in developing a creative communication strategy.
Pinpoint the target audience of your brand communication and what problems need to be solved, distinguishing a marketing problem from a people problem. Next, look at how to move from strategy to creativity.
Get some useful tips on evaluating the success of your communication to help you decide on your next course of action. Now you've mastered the dynamics to build powerful brand strategies for yourself or your clients.
What is this course's project?
Create a brand communication strategy considering factors such as target audience, competition, insight, and more.
Projects by course students
Who is this online course for?
Anyone who wants to understand how brands work, given we are surrounded by them on a daily basis. The course is also perfect for anyone wishing to establish their own brand.
Requirements and materials
No previous knowledge of strategy or advertising is needed for this course, just the desire to learn all about the world of brands.
As for materials, Adrián provides some reading content, but you also need a computer or a device with access to Google Trends, Google Ngram Viewer, and SurveyMonkey.
Reviews
- 7 months ago
Muy buenas estrategias de comunicación e implementación a la hora de hacer que una marca perdure con el tiempo.
- 1 year ago
Muy buen curso.
- 2 years ago
Excelente curso!!! "Comunicacion de Marcas" es una herramienta ideal para logar un proyecto profesional entre el marketing y el diseño.
- 3 years ago
Tomé el curso con la expectativa de poder complementar mi conocimiento acerca del área, pero me parece muy muy básico, creo que estaría bien catalogarlo como 'curso para principiantes'
- 3 years ago
Muy buen curso para conocer los fundamentos y conceptos del branding en general.
Some of the brands he has worked with include Toyota, Vodafone, the International Olympic Committee, adidas, Nike, Ballantine's, Ladrón de Manzanas, and MTV.
Content
- U1
Introduction
- Presentation
- influences
- U2
Brands in the "Skip Ad" era
- Brands and advertising
- Brand communication: beyond advertising 1
- Brand communication: beyond advertising 2
- What is the strategy for?
- U3
develop a strategy
- The 4 Cs: company, culture, category and consumers
- Libero magazine: our case study
- Who is the brand communication aimed at?
- What is the problem to be solved?
- From strategy to creativity
- U4
The results
- Measuring communication success
- Tips for working on brand strategy
- FP
Final project
- Creative strategy for brand communication
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to analyze, create, and manage strong brands by building emotional connections, applying creativity, branded content, and storydoing strategies, and positioning brands in competitive markets — all with a focus on empathy, diversity, and cultural trends.
This is an intermediate-level course, perfect for those with basic marketing, communication, or branding knowledge who want to dive deeper into advanced, creative brand management strategies.
You only need basic marketing or communication knowledge and a willingness to learn about creative strategies and brand management. No specific tools or software are required.
The course teaches practical techniques and examples to create positive experiences, build trust, use storytelling and humor, and emotionally connect with diverse audiences.
It explores creative methodologies, use of references, lateral thinking, product differentiation, real-world examples, and techniques to turn challenges into innovative brand opportunities.
Yes, the course studies cases of global brands, historical and commercial examples, and analyzes how culture and history influence brand perception and management.
Yes, you’ll learn how to develop branded content and storydoing strategies to boost brand relevance and purpose, connecting authentically with consumers.