
Graphic design is a powerful tool when it comes to visually expressing social causes and debates and establishing a connection between topics and people. Award-winning designer Giulia Fagundes, who's produced pieces for You Tube, EmpowerHer New York, Globo, Spotify and Companhia das Letras, teaches you how to develop a graphic project with a social impact, step by step.
In this course, learn to create a visual identity for a brand that translates ideas and social causes close to home. Giulia shows you the importance of a solid conceptual basis that is closely connected to the project's visual aesthetic and gives you some tips on how to promote and present your work.
11 lessons & 20 downloads

5 minutes, 35 seconds

7 minutes, 58 seconds

10 minutes, 24 seconds

9 minutes, 48 seconds

16 minutes, 53 seconds

12 minutes, 24 seconds
Start by hearing a little about Giulia Fagundes' career in the world of graphic design. She shares some personal experiences as well as her artwork and main sources of inspiration, from writers to visual artists and designers.
Then discover the pillars of social design and how it can be used as a powerful tool in tackling serious societal issues like violence, racial discrimination, and traffic accidents. Giulia also shows you how to approach these topics in the context of a graphics project.
Now it's time to create your own project's visual identity. Using a brief, define the essence and visual language of your piece. Next, draw on reference materials to put together a mood board, and from there, decide on typefaces, colors, and other graphic elements.
To round out the course, Giulia gives some advice on presenting your work to the client, creating an impactful narrative with mock-ups to help convey a strong visual identity. She also teaches you to adapt your file to different formats and how to share your creations with the world.
Using your own cultural context as inspiration, create a visual identity that tackles an important social issue.

Designers and anyone interested in carrying out visual identity branding projects with a social impact.
You need basic knowledge of Adobe Illustrator to take this course.
In terms of materials, all you need is a computer installed with the vector graphics software of your choice.

Muy bueno el curso. Lo recomiendo
A Giulia é uma profissional incrível, já é a segunda vez que revisito esse curso para aprender com suas sábias palavras de autoconhecimento e ideação!
Es muy bueno
Muito bom, visão unica unindo politica ao design
Muito bom

Introduction
Social Design
Visual Identity Development
Finalization
Final project
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn valuable methods and techniques explained by top experts in the creative sector.
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
Yes, the course covers visual identity, graphic composition, briefings, semantic boards, and portfolios, focusing on authentic and meaningful visual solutions.
No prior experience is required, but the course is best suited for those with some basic knowledge or interest in graphic design and visual identity.
You’ll need drawing materials (paper, ink, pencils) and access to software like Illustrator or similar tools for digital experimentation and organizing references.
Yes, the course teaches how to develop sensory, physical, and digital portfolios, as well as adapt projects for social media and exhibitions.
Yes, there are modules on pointillism, illustration, political poster creation, and hands-on and digital experimentation in visual projects.
The course encourages representing Black bodies, social design, inclusion of social themes, and valuing diverse cultural references in projects.
Yes, you’ll learn how to gather, select, and organize visual references and create semantic boards to support visual identity proposals.