Client-Centered Brand Strategy
A course by Thiago DelfinoBrand Strategy Specialist
A course by Thiago Delfino, Brand Strategy Specialist
Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand
¨A successful brand strategy is not just about understanding the challenges, strengths and weaknesses of a business; it also means finding out who the brand wants to relate to and what these people's desires, pains and needs are.¨, says strategist Thiago Delfino. After helping drive the growth of brands such as Apple, Microsoft, Nike, YouTube, Coca-Cola, Bradesco, Itaú and Uber, Thiago will teach, in this online course, how to develop a strategy that creates real bonds with customers.
For this, the professor will present concepts, tools and methodologies to understand how people act when consuming products and services. It will also explain how to respond to this consumer information with marketing actions. Build strategies and strengthen small or big brands!
What will you learn in this online course?
14 lessons & 10 downloads
Foundations for a brand strategy
5 minutes, 30 seconds
How to analyze a brand?
2 minutes, 48 seconds
Skills of a Good Strategist
3 minutes, 32 seconds
The path to brand strategy
4 minutes, 21 seconds
Identifying the problem
6 minutes, 21 seconds
Understanding the Other
5 minutes, 22 seconds
What's included in this course?
To begin with, Thiago Delfino will talk about how, after studying cinema and working with design, he became a strategist and collaborated with the construction and growth of several brands. He will also present how psychology, sociology, design and cinema influence his career.
Then you'll discover the fundamentals for creating a successful placement. You will understand how to analyze a business, its audience, competition and industry and what skills a good strategist needs to have or acquire. Then, based on a case study, Thiago will show how to structure the work of building a brand and how to frame the problem to be solved.
After learning how to define a business point of view, you will see how to understand the consumer using methodologies such as desk research, user mapping, in-depth interviews and observation. Thiago will also explain how to interpret all this information to generate powerful insights and teach how to put them into practice.
Finally, you will define the pillars that support the brand's values, mission and conduct, and learn measurement techniques to assess the performance of your strategy.
What is this course's project?
You will create a brand strategy from scratch, analyzing its characteristics, its target audience and the problem to be solved.
Projects by course students
Who is this online course for?
This course is ideal for anyone who wants to learn how to understand and interpret people in order to improve the positioning of a business.
Requirements and materials
No prior knowledge is required to take the course.
Reviews
- 5 months ago
Achei super interessante o curso,
- 9 months ago
Muito Bom!
- 1 year ago
Es muy básico, pero funciona muy bien cuando vas iniciando y si ya tienes una marca para redireccionar y enfocarse en tu cliente ideal, en ayudarlo a resolver sus problemas.
- 1 year ago
soy fotógrafa de bodas, llevo 8 años en la industria, tengo alrededor de 3 o 4 años viendo mi trabajo como una marca y me encuentro muy apasionada sobre aprender de estos temas que de forma inconsciente realizaba durante mi practica través de los años.
Este curso ha sido de mis favoritos, mi cabeza explotó al poder darle nombre a las actividades que realizaba desde la inconsciencia y a expandir y mejorar cada una de esas practicas.
MUCHAS GRACIAS!
- 1 year ago
Muito bom para iniciantes Claro e objetivo para construção de marcas com bases teoricas, com uma metodología para ligar a marca as necessidades e desejos do consumidor, mas apenas teorico MAS não existe parte a parte prática ou cases de sucesso de como aplicar na prática.
SUGESTÃO - proximo curso use um caso real e mostre como aplicar na pratica o briefing como é a interação com o cliente e como medir o resultados
Recomendo totalmente este curso para iniciantes na estrátegia de marca
In this journey, he received more than fifteen industry awards, such as Cannes Lions, D&AD, London International Awards, Effie Awards and The One Club. He currently works at Bain & Company leading the Innovation and Design area in South America.
Content
- U1
Introduction
- About Me
- My Influences
- U2
Strategy Foundations
- Foundations for a brand strategy
- How to analyze a brand?
- Skills of a Good Strategist
- The path to brand strategy
- Identifying the problem
- U3
Understanding the Consumer
- Understanding the Other
- Positioning and Point of View
- Methodologies
- Other Methodologies
- Turning Insights into Action
- U4
Strategic Pillars and Measurement
- Defining Strategic Pillars
- Success Metrics
- FP
Final project
- Client-Centered Brand Strategy
What to expect from a Domestika course
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FAQs
The course is intermediate level, perfect for those with basic knowledge of branding, marketing, or design who want to deepen their understanding of brand strategy, consumer behavior, and storytelling.
No specific background is required, but having an interest in branding, marketing, design, or related fields is recommended. Curiosity about consumer behavior and some experience in communication projects are pluses.
You’ll learn how to craft distinctive brand strategies, analyze consumer behavior, apply storytelling, blend design and technology, use analytical tools, and create persuasive, user-focused presentations.
The course covers methods to develop relevant brand positioning, consumer behavior analysis, storytelling, human-centered design, market trends, and digital tools to strengthen brands in today’s world.
You’ll be taught how to use opportunity maps, purchase journey analysis, qualitative interviews, urban safaris, desk research, and digital tools to spot trends and understand consumer desires.
The course teaches data analysis, in-depth interviews, hands-on observation, and how to combine qualitative and quantitative approaches to gain insights into your audience’s needs, wants, and motivations.
Yes, the course covers the full process—from market and competitor analysis to developing, validating, and documenting brand strategies aligned with business goals.