Adobe Illustrator for Visual Identity
Course 5: Creating a Visual Identity: Imagotype
By Guillermo Molina Fernández , Designer
About the video: Imagotype
Overview
“In this lesson I am going to explain what the imagotype is, we will create its different versions, and how to use it correctly.”
In this video lesson Guillermo Molina Fernández addresses the topic: Imagotype, which is part of the Domestika online course: Course 5: Creating a Visual Identity. Shape your visual identity by combining typography, image, and color.
Partial transcription of the video
“ILLUSTRATOR: VISUAL IDENTITY COURSE 5 LESSON 3 Imagotype I'm going to explain what the imagotype is. We will create different versions and the correct way to use them in our designs. Our logo will be a shoe. I have the image for reference, it is an Air Force 1. We're going to start rounding these vertices. Let's download it, it is selected and with the keyboard arrows we move it. We would have the base of the shoe. We are going to put the marks of the sole. Command + D, we duplicate. Using the Pen tool, to create the tip of the shoe, We will look for an area where all this element will be s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Course 5: Creating a Visual Identity
Guillermo Molina Fernández
By Guillermo Molina Fernández
Guillermo Molina is a vibrant artist and designer in constant development. He has a background in art history, graphic arts, and visual arts.
He seeks inspiration for his work in other artistic areas such as graffiti and tattoo. Currently, he teaches at the IED Madrid and has collaborated with brands like Nike, Sony, Mahou, and Dellafuente FC.
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- 15 students
- 9 lessons (2h 0m)
- 1 additional resource (1 file)
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- Audio: Spanish
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- Level: {beginner: "Beginner", intermediate: "Intermediate", advanced: "Advanced"}
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