Adobe Illustrator for Visual Identity

Overview

“Next, we are going to analyze the fonts chosen for our client and understand what and how we are going to use each of them. Once we have closed our choice regarding typography, in the next lesson we will see how our imagotype works.”

In this video lesson Guillermo Molina Fernández addresses the topic: Typography and hierarchies, which is part of the Domestika online course: Course 5: Creating a Visual Identity. Shape your visual identity by combining typography, image, and color.

Partial transcription of the video

“ILLUSTRATOR: VISUAL IDENTITY COURSE 5 LESSON 2 Typography and hierarchy We are going to analyze which fonts are chosen for our client and understand why and how each one will be used. We are going to preset an A4 and it will be a 210 by 210 square. We check that everything is as we want and we give it to create. With the Text tool, Box Text, I will make a box. When we make a box text, we have activated the option to fill them in with fake text. I go to Text Edit, I have a related text with the corporate identity that I am doing. I'm going to start stealing texts, Command + C ... and Command...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Course 5: Creating a Visual Identity

• Level: Beginner
• 98% positive reviews (158)
• 15 students
• 6 units
• 9 lessons (2h 0m)
• 1 download