Community Management from Scratch
A course by Hana KloknerSocial Media Marketing Specialist
A course by Hana Klokner, Social Media Marketing Specialist
Learn how to build, grow, and maintain a thriving community on social media
Do you want to create a brand that resonates with your audience, capable of generating engaging conversations around your product? Hana Jay Klokner has been working with brands to perfect their community management strategy for over ten years, with a client list of major brands that include Amazon, glh Hotels, and the United Nations.
In this course, learn how to build an active, vibrant, and engaged community of followers for your brand. By following Hana’s expert advice, discover how to build a strong community management strategy from scratch, seeing how to apply everything you learn along the way with Hana’s case study to ensure you build a thriving community around your brand.
What will you learn in this online course?
21 lessons & 24 downloads
What is Community Management
6 minutes, 10 seconds
Introducing the Case Study: Tarsila Kruse 1
6 minutes, 50 seconds
Introducing the Case Study: Tarsila Kruse 2
17 minutes, 28 seconds
What’s Going On In The World Of Social Media
5 minutes, 2 seconds
Setting Goals
11 minutes, 23 seconds
Measuring Results - The Key To Success 1
17 minutes, 59 seconds
What's included in this course?
Hana begins by telling you about herself, about the start of her career, what winning means to her, and what influences how she works. She also shows you what she teaches in the course and what you will achieve once you’ve completed it.
Learn the fundamentals of community management and how it differs from social media management. Begin working with Hana’s case study, starting with an analysis of the brand’s social media accounts. Next, define your community management goals and learn how to create “S.M.A.R.T” goals. See how to keep track of your goals using the analytics tools from the most-used social media platforms. Once you have seen how to measure your progress and some case study examples, define the KPIs for your brand.
Start the following unit by learning about how users behave on social media platforms, seeing their key habits to identify which platforms will work best for your brand. See how to define your target audience using data using Hana’s fun method and then learn about social listening and how it can help you to learn more about your target audience. Work on your brand’s tone and voice to find one that fits your brand’s personality. Learn Hana’s strategy when it comes to responding to all kinds of feedback, seeing the best ways to tackle negative feedback and complaints.
In the final unit, conclude your social media management strategy by going through Hana’s best practices and see her do’s and don'ts to maintain a good standard of communication. To finish, review each job role involved in carrying out a brand’s social media strategy to see which job best suits your next hire or job application.
What is this course's project?
Build a community management strategy based on the goals you develop throughout the course, seeing all the activities you need to reach your goals and build a solid relationship with your audience.
Projects by course students
Who is this online course for?
This course is for anyone interested in growing a brand, as well as for business owners, social media managers, marketers, and all those who want to improve their personal branding.
Requirements and materials
You’ll need an intermediate level in the use of Instagram, Facebook, and Twitter, and to be actively engaged in at least one of the three. Good communication skills are also required, as well as a basic understanding of your brand’s audience and community.⠀⠀⠀
As for materials, you will need a computer.
Reviews
- 1 month ago
La verdad me parece un curso muy completo y para mi es uno de los mejores que ofrece domestika en esta área.
- 1 month ago
Very good
- 2 months ago
Muy útil. Sobretodo para conocer más sobre esta disciplina y adquirir nuevos conocimientos en el medio digital y creativo.
- 3 months ago
Un très bon cour, j'ai vraiment apprécié.
- 3 months ago
Me encanto, yo tengo poco conocimiento sobre el manejo de las redes sociales , pero con todo el conocimiento que nos proporciono Hanna me da una buena base para comenzar, muy buen curso ... saludos Hanna 😘👌Gracias
After ten years of experience managing social media for companies like InnocentStore, she decided to start her own social media consultancy business in 2018: The Klokners Consulting. Through her agency, she has worked with clients including Amazon, glh Hotels, OLIXA, Swoon, and the United Nations. She also wrote and published Wired & Socially Awkward: New York, a collection of social-media themed short stories for adults. Based in London since 2014, she currently lectures at the University of the Arts London and Istituto Marangoni, teaching courses on blog writing, social media marketing, digital marketing, branding, and Instagram.
Content
- U1
Introduction
- About Me
- Influences
- What We Will Do in the Course?
- U2
Community Management 101
- What is Community Management
- Introducing the Case Study: Tarsila Kruse 1
- Introducing the Case Study: Tarsila Kruse 2
- What’s Going On In The World Of Social Media
- Setting Goals
- Measuring Results - The Key To Success 1
- Measuring Results - The Key To Success 2
- U3
From Foundation to a Thriving Community
- Choosing the Right Platform for Community Management
- Target Audience 1
- Target Audience 2
- Social Listening
- Brand Voice and Tone
- Moderation
- Engagement: Techniques for Social Proof 1
- Engagement: Techniques for Social Proof 2
- U4
Community Management: Best Practices
- Developing a Community Management Strategy
- Community Management Dos and Don’ts
- Team Roles in Social Media Marketing
- FP
Final project
- Community Management Fundamentals
What to expect from a Domestika course
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FAQs
This course is designed for intermediate learners who have basic knowledge of social media and want to deepen their skills in community management and strategy development.
You should have a foundational understanding of social media platforms and basic content creation skills. Prior experience managing online communities or social media accounts is helpful but not required.
You’ll learn how to research audiences, craft brand voice, set and track KPIs, develop community management strategies, handle feedback, and build engaged online communities across platforms like Instagram, Facebook, and Twitter.
The course covers hashtag research, audience analysis, content planning, measuring engagement, managing feedback, brand messaging, personal branding, and building brand advocacy on social platforms.
Yes, you’ll learn best practices for responding to both positive and negative feedback, managing complaints, and protecting brand reputation online.
Yes, the course introduces tools for content creation, scheduling, and analytics, including Canva, Planoly, and platform-specific analytics dashboards.
Absolutely. The course provides actionable frameworks and templates to help you create and execute a tailored community management strategy for your brand or business.