
A good logo must communicate the identity of a brand and connect with its audience. According to Migue Martí, “although there is no secret formula, there are basic rules to find the magic behind great designs” and in this course, that’s what he teaches: the basic rules to create your first logo. Migue has worked with clients such as Ajuntament de València, Democràcia Estudio, jotateam studio, Regular Animal, Editorial Drassana, among others.
Migue shows you how his process to create a high-quality logo from scratch. Learn the steps to take to conceptualize, sketch, and design a logo that reflects a brand effectively. Lastly, see how to communicate your project and how to present it to a client successfully.
17 lessons & 21 downloads

1 minute, 57 seconds

14 minutes, 8 seconds

15 minutes, 12 seconds

11 minutes, 58 seconds

19 minutes, 4 seconds

8 minutes, 34 seconds
Start by getting to know Migue’s career, what type of projects he usually works on, his methodology, and references in design.
Get an introduction to logos, go through some theory, seeing the main characteristics and different types.
See how to start a project, address each phase, and see how to elaborate a brief. In the investigation phase, collect aesthetic uses, competitors, and references that you like to create your inspirational mood board.
Learn how to do a brainstorming session to develop a good concept. Then, start sketching your ideas and work on your manual and digital design. Work with typography, composition, and color with Migue until you find one that works for you.
Once you’ve finished your design, learn how to save and export it. See how to apply it to different formats, as well as how to use mockups to display your logo effectively. Finally, Migue gives you advice on how to present your project and how to carry out successful meetings with clients.

Create a design project for a brand, step by step, going through each phase. Adapt it to different formats and learn how to present it to your clients successfully.
For anyone that wants to develop a logo design project for the first time.
You will need a drawing pad, pencils, a computer and access to the internet. You also need vector design software such as Adobe Illustrator or Sketch.

Me gusta el curso porque las explicaciones son claras y entretenidas. Además, me gustó ver el caso práctico que realizó durante el curso. Volvería a tomar cursos con Migue :)
Sevdiğim kurslar arasında önemli bir yer tutuyor.
hace ver todo el proceso de forma muy sencilla.
Migue es un excelente profesor, había tomado otros cursos para la creación de logos y sin duda alguna este es el mejor!! Lo recomiendo 100%
Me encanta la sencillez con la que explica el maestro, de tal forma que llega a comunicar de manera eficaz lo que intenta enseñar, ¡muy buen curso!

Introduction
Let's talk about brands
To work!
Finalize a brand project
Final project
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You’ll learn how to conceptualize, sketch, and create professional logos, choose fonts and colors, analyze historical and current design references, and deliver final presentations ready for clients and contests.
This course is designed for those with basic graphic design knowledge who want to deepen their understanding of visual identity and logo creation. You don’t need to be an expert, but some prior experience is recommended.
You’ll need basic graphic design skills, access to a computer with design software like Adobe Illustrator, and a passion for creating and analyzing visual projects.
You’ll be able to work as a freelance designer, join design studios or branding agencies, or build your own portfolio by entering contests and collaborating professionally.
You’ll learn how to develop and present complete projects—from briefing to final delivery—helping you build a strong, appealing portfolio for clients and competitions.
The course teaches you to identify and differentiate these key visual identity concepts, understanding when and how to use each in brand building.
Yes, the course includes brainstorming techniques, mood boards, and both manual and digital sketching to generate ideas and turn concepts into original logos.