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    Artists Who Broke the Rules of Traditional Art

    Latest blog post

    Artists Who Broke the Rules of Traditional Art

    A selection of creators who challenged academic norms, transformed visual languages and changed the history of art forever. Many of the works that today occupy museums, book covers and indisputable visual references were, at the time, considered strange, uncomfortable, imperfect or directly unacceptable. What we now recognize as genius, in its original context generated rejection, mockery or scandal. The history of art advances precisely like this: when someone dares to question what is considered correct, beautiful, technical, important or worthy of being represented. This article goes through creators who decided to ignore the rules of their time, and explains what specific rule they challenged, why their gesture was relevant and what anyone who is dedicated to creating today can learn from them.

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Alejandro Herrada González
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Alejandro Herrada González

@alejandroherrada

Cali, Colombia

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  • Neon Glasses. 3D, Art Direction, Branding, Identity, Photography Post-production, and 3D Animation project by Alejandro Herrada González - 01.15.2019
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    Neon Glasses

    alejandroherrada

  • Nivea Extra White Serum. 3D, Art Direction, Packaging, Photography Post-production, Product Design, and Audiovisual Production project by Alejandro Herrada González - 01.15.2019
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    Nivea Extra White Serum

    alejandroherrada

  • Hatsu - Veggie Milk. 3D, Art Direction, Branding, Identity, Packaging, Photography Post-production, and Product Design project by Alejandro Herrada González - 01.15.2019
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    Hatsu - Veggie Milk

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  • Failure series. 3D, Art Direction, Interior Design, and Lighting Design project by Alejandro Herrada González - 01.15.2019
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    Failure series

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  • Bishop - Mortar & Pestle. 3D, Architecture, Arts, Crafts, Editorial Design, Product Design, Set Design, and Product Photography project by Alejandro Herrada González - 02.06.2019
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    Bishop - Mortar & Pestle

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  • Hatsu Black Jugle. 3D, Product Design, and Set Design project by Alejandro Herrada González - 02.06.2019
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    Hatsu Black Jugle

    alejandroherrada

  • Hatsu Tés Botellas. 3D, Product Design, Audiovisual Production, and Product Photography project by Alejandro Herrada González - 02.06.2019
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    Hatsu Tés Botellas

    alejandroherrada

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  1. Creatives
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  3. Design in Cali, Colombia
  4. Alejandro Herrada González

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