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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Akiko Takashima
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Akiko Takashima

@akiko

Ilustradora y Pintora

The Hague, Netherlands

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    Hilda Palafox Hilda Palafox @poni Mexico City, Mexico
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    39,893
      • Ceramics. Arts, Crafts, and Traditional illustration project by Hilda Palafox - 12.19.2017
      • Comisiones. Traditional illustration project by Hilda Palafox - 12.19.2017
      • Murals. Traditional illustration project by Hilda Palafox - 12.19.2017
      • Ilustración. Traditional illustration project by Hilda Palafox - 12.19.2017
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      Andonella Andonella @andonella San Miguel de Allende, Mexico
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      6,088
        • Illustrations for Nike #AFI NBA. Traditional illustration project by Andonella - 07.16.2019
        • Day of the Dead Mural. Traditional illustration project by Andonella - 10.31.2017
        • Kit Kat. Character Design, Traditional illustration, and Social Media project by Andonella - 07.03.2018
        • 50 íconos de la Ciudad de México. Character Design, Editorial Design, and Traditional illustration project by Andonella - 02.03.2017
      • Albertozarraga BZ Albertozarraga BZ @albertozspa10 The Hague, Netherlands
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        4
        • Design
        • Branding & Identity
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        Carlos Higuera Carlos Higuera @carloshiguera Ilustrador y Director de Arte Buenos Aires, Argentina
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        32,218
        • Traditional illustration
        • Character Design
        • Yo no fui. Vector Illustration, Character Design, and Editorial Design project by Carlos Higuera - 08.22.2024
        • ¡Este dedito!. Editorial Design, Vector Illustration, Digital Illustration, Children's Illustration, and Narrative project by Carlos Higuera - 11.19.2019
        • Alicia. Character Design, Editorial Design, and Traditional illustration project by Carlos Higuera - 12.27.2016
        • ¿Dónde está el perrito?. Character Design, Editorial Design, Traditional illustration, and Vector Illustration project by Carlos Higuera - 03.27.2017
      • Ara Arts Ara Arts @rosabesso Escultora, ceramista, ilustradora, violinista,actriz y cantante. Sant Antoni de Vilamajor, Spain
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        19
        • Fine Arts
        • Interior Architecture
        • Estrategia y publicaciones de AraCreart en Instagram. Communication, Digital Marketing, Instagram, Instagram Marketing, Marketing, Mobile Marketing, and Social Media project by Ara Arts - 08.27.2025
        • Proyecto de desarrollo de una marca atractiva y responsable. Br, ing, Identit, Creative Consulting, Marketing, Br, and Strateg project by Ara Arts - 12.08.2022
        • Proyecto de diseño de marca con retícula. Design, Br, ing, Identit, and Logo Design project by Ara Arts - 12.08.2022
        • Proyecto de costura con máquina de coser. Sewing, and Textile Design project by Ara Arts - 06.10.2022
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        PENCIL·ILUSTRADORES PENCIL·ILUSTRADORES @pencil Agencia de Ilustradores Valladolid, Spain
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        41,091
        • Traditional illustration
        • 3D
        • La ruta del dinero. Traditional illustration project by PENCIL·ILUSTRADORES - 10.18.2019
        • Seguridad en la Red. 3D, Animation, and Traditional illustration project by PENCIL·ILUSTRADORES - 04.15.2018
        • ANTONIO SANTOS · Cuentos de la selva. Design, Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 03.16.2018
        • The Beach, Best First Film in Bologna. Editorial Design, and Traditional illustration project by PENCIL·ILUSTRADORES - 02.16.2018
      • Pablo Henao PK Pablo Henao PK @pablohenao Graphic Design & Photographer Cali, Colombia
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        333
        • Graphic Design
        • 2D Animation
        • REGENCY SA. Logo Design project by Pablo Henao PK - 10.06.2018
        • BE NUTRITION. Logo Design project by Pablo Henao PK - 03.14.2019
        • Revelado de archivos RAW con Lightroom  "SAN PACHO". Photograph, Fine-Art Photograph, Portrait Photograph, and Photo Retouching project by Pablo Henao PK - 03.11.2020
        • Mi Proyecto del curso: Ilustración digital con Procreate. Digital Illustration project by Pablo Henao PK - 03.10.2020
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