Talita Hamers

My name is Talita and I am a co-owner of a design studio in South-Africa. Being at the helm of our business I am usually tasked with having my fingers in various pies, some that are, at times, challenging. These pies go by the names of business administration, graphic design, marketing, copywriting and social media administration. Not only do I have to apply these tools to my own business, but also to our client's businesses.

My current endeavor sparked after a year long inadvertent sabbatical caused by cancer. With a new lease on (what I had at first believed to be meaningless) life, I am redesigning our company website and giving our corporate identity an overhaul all for the sake of getting more business. My project is marketing our company and I want to use beautifully colored, meaningful words to do it.

My copywriting experience dates back to the Journalism degree I completed at The University of Pretoria (UP) in 2008. I think it is important to note that I had a very deep love and appreciation for writing before going to university and sadly, after I finished, I had lost all taste for it. Why? The art of writing had lost its color in this field. In fact, there was no need for color at all. This was my personal experience and I may be completely in the wrong, but there was simply put, no time for frills.

In the past year I have been able, amidst everything, to pick up my pencil once again and discover that you can tell the ‘Who, what, where, when, how’ story to more than just a newspaper. You can tell it to anyone willing to listen and now I don’t have a lecturer dominating my use of language and metaphors.

What I hope to get from this course is to refine my, sometimes haphazard (my lecturer will most definitely agree with this one), writing skill. I would like to be inspired and I want to understand the method of generating original ideas.