Serena Pesarin

Hi, I am Serena.
I am a UI/UX Designer with a background in branding and fashion.

I have experience working in the fashion industry, where I specialised in Merchandising.
As a merchandiser I had to have a keen eye for details, knowing what the market trends were and how customers tend to buy products.

After many years working in this field, I felt frustrated with being in front of Excel files all day, when all I have ever wanted was to be passionate about my job and work in a creative environment.

Nowadays my aim as a designer is to create beautiful and user-friendly products, customising solutions to meet the needs of the customers, incorporating both my marketing skills and using my creativity.