Ray Smiling

I have spent years in the world of advertising, heading up global campaigns for some of the biggest brands in the world [Beats By Dre, Adidas, Under Armour, the NBA, Amazon] with agencies like Droga5, 72andSunny, Johannes Leonardo, and Translation. I have made work that focuses on sports, culture, video games, and streetwear. Those categories lead to creating work that is titillating and exciting, but it also needs to speaks to truth, to human experience.

As a writer/director my work focuses on finding universal truths in the most unexpected places. I love subcultures, outsiders, and people experiencing absurd moments. Basically, you can tell you’re watching something I made, if you’re feeling feelings, about a thing you never thought you’d feel feelings about.