Gift.

Gift.

In the highly competitive telecommunications market in Nigeria, Airtel wanted to launch a product (Ovajara 8x: a recharge bonus that gives you 8x your recharge) that was in parity with rivals. I knew we had to do something different in order to cut through the clutter. The result was an emotional driven narrative: Gift about a couple who thought they were going to have a boy or girl but life surprised them with Octuplets (8 children) a perfect parallel to our product.

I wrote the copy on paper and then transfered it to my desktop before sending it to the art director who created the image in photoshop.

After we got the brief, we proceeded to brainstorm, the story for the TVC had already been concepted by Bolaji Alausa (my ECD) I was tasked with coming up with exciting headlines to sell the story, I wrote a few but I remembered a line from the rapper Jay Z from the song 'The Blinding', "The gift that keeps givin' like Babushka", the script was named gift and the line tied everything perfectly together.