Mi proyecto del curso: La red narrativa: storytelling aplicado al diseño UX/UI

Mi proyecto del curso: La red narrativa: storytelling aplicado al diseño UX/UI

“Curiouser and Curiouser” is a brand who offers a unique product handcrafted by specialists seeking to generate different sensations through its aroma and flavor. “Curiouser and Curiouser” wants to accompany you in your daily life, transporting you to a moment of delight.
The storytelling of this web look for represents the differential value of the brand which creates unique moments through their product. For this limited edition, called “Wonderland”, the brand thought about a “magical pause” where the flavor and the smell where unexpected, is there where the magic came alive and produced the invitation to celebrate life.

The first scene features the gesture of pouring tea and the aroma it releases, evoking that special moment of connection between the user and the product. At the same time, the image of "Wonderland" is highlighted, accompanied by the phrase "A sensory awakening," inviting the user to focus on the sensory aspect of the experience.

Next, the tea leaf preparation process is presented with photos that convey an aesthetic of “homemade, natural, and artisanal,” the same aesthetic chosen for the landing page video. This approach emphasizes the brand's unique values.

These images are framed by the vibrant colors proposed by the brand and the special "Wonderland" edition, contributing to the "celebration" tone.

For the product presentation, a light background is chosen to stand out from the previous screens, giving the product prominence. Information is provided through background photography of the tea leaves and ingredient icons. The product presentation is completed by providing pricing information.
Rounded frames and animations help to create unity and fluidity in the presentation.

In the following section, testimonials are presented under the title "Wonderland Sensations," continuing with the theme of how the product "feels."
The collectible coasters are introduced, and through their design, the "Wonderland" and "festive characters" themes are reinforced.
Finally, visitors are invited to explore other products from the brand to showcase its full brilliance.

Chiara, I really liked the course and the clarity with which you explained the concepts. I think what I liked the most is how you chose a concept and applied it to all the elements of the course and at the same time demonstrated what you taught us.
My questions regarding web design are:
My project questions are: Did I represent the brand effectively? Did I engage the audience? What can I do better? Any feedback is welcome.
Thank you very much!