Jessie McGuire

Jessie McGuire is first-ever Managing Partner of New York-based brand design agency ThoughtMatter, leading a diverse team of artists, writers and strategists to create daring designs and identities for global brands, local communities, art museums and foundations, institutions and non-profits. She has been instrumental in helping the studio more than double in size, growing its creative and strategic capabilities. Her passionate approach has also informed ThoughtMatter’s work with cultural institutions like Yerba Buena Center for the Arts, and innovators like Web3 diversity pioneers World of Women, as well as companies like Viacom, Procter & Gamble and many others. Jessie has been integral in shaping the purpose and creative vision of ThoughtMatter, spearheading projects and campaigns that reflect the agency’s culture and mission. Those have included a modern redesign of the U.S. Constitution, lauded by everyone from PBS to Fast Company, to protest posters for the Women's March and March for Our Lives. She has raised awareness and support for socially progressive causes such as Girls Write Now and The Joyful Heart Foundation, as well as on community-minded efforts for The New-York Historical Society, Downtown Staten Island and The Center for Arts Education. As one of the few women of color to lead an agency, she acts as a mentor and advocate for anyone eager for brands that reflect their needs and experiences – whether that’s through crafting inclusive messaging, coming up with sustainable packaging solutions, or helping brands to use design to foster stronger communities.