Creativity: Generating Ideas through Technology and Storytelling

Kurs özeti

• U 1: Introduction

  • Presentation

  • What do I do here?

• U 2: The invisible technology

  • The new behaviors of users and their consequences

  • The role of technology

  • The exponential growth of technology

• U 3: The world of advertising and communication

  • Technology, the digital world, marketing and advertising

  • Creatives who did not know about technology

  • The engineers who did not know about storytelling

  • Innovation and the world of communication and advertising

• U 4: The stories

  • The importance of stories

  • Storytelling tools

  • Storycubes

  • Mindmaps

  • Seenapse

  • The narrator

• U 5: What technology to use?

  • The hype cycle

  • Technology over the years and how to use it

• U 6: Defining problems

  • Reverse brainstorming

  • Problems of brands and problems that surround us

  • Problem selection

• U 7: How to generate ideas from the stories you wrote

  • Ideas, stories, concepts, formats and executions

  • Some good stories with technology and storytelling

  • Transform your story into an idea

• U 8: The project

  • Creation and presentation of an idea to improve your city

  • Example of creating an idea for the city in which I live

• Bitirme projesi

  • Innovative ideas with technology and storytelling

Son Projeler

• 

  • Kurs projesi

  • 1
  • 0
  • 1

  La poca importancia de las carreteras de mi barrio

  gislayne_benavides_sfm

• 

  • Kurs projesi

  • 0
  • 0
  • 2

  proyecto

  jesus_diaza_sfm

• 

  • Kurs projesi

  • 0
  • 0
  • 2

  La basura en el barrio: un problema que crece cada día

  correonavalcesar

• 

  • Kurs projesi

  • 0
  • 0
  • 3

  La Violencia a las mujeres

  maykel_leon_sfm

Daniel Granatta

Daniel Granatta tarafından verilen bir kurs

Öğretmen Artı

Danışman / Halkla İlişkiler Uzmanı / Mühendis / Antropolog

Takip etmek

Mayıs 2002 ye katıldı

Profesyonel kariyerinde Grupo W ve JWT gibi ajanslarda Genel Yaratıcı Yönetmen olarak görev yapması ve Flock'ta Meksika reklamcılık sektöründe reklamcılık biçimini kökten değiştirecek bir hareket başlatması öne çıkıyor.

Daniel, tanıtımcı olarak bir...