Typography and Branding: Design an Iconic Logo
A course by Quique OllervidesGrafik tasarımcı: mürekkep ve piksel düzenleyicisi
A course by Quique Ollervides, Grafik tasarımcı: mürekkep ve piksel düzenleyicisi
Learn to conceptualize and design a logo from scratch
Quique Ollervides—designer, illustrator, and typographer for brands such as Google, Microsoft, MTV Latinoamérica, Cartoon Network, and Nike—walks you through the process of designing a logo, from brainstorming and sketching to vector drawing, paying special attention to font development and layout.
Bu çevrimiçi kursta ne öğreneceksiniz?
1 ders & 1 indirme
Definition of the logo that we are going to make
6 dakika, 20 saniye
Graphic references and mood board
17 dakika, 23 saniye
Identify the virtues of typographic forms
10 dakika, 32 saniye
Things I've learned from the greats - Part I
11 dakika, 3 saniye
Quick sketches
11 dakika, 59 saniye
Bu kursa neler dahil?
Start by getting to know Quique Ollervides, his work, and his influences.
Next, learn how to look for references to help you hand draw and vectorize your own logo, either designing a font from scratch or modifying an existing one to achieve the look you want.
Then, discover different ways to arrange the elements in your logo, creating horizontal, vertical, and square layouts suitable for the most popular formats today.
Finish by learning how to choose a font and a color palette to design a captivating imagotype that can either stand alone or complement your logo.
Recommended software & tools for this course
What is this course's project?
Design or reinvent an iconic logo inspired by an image, the name of a fictional restaurant, a TV series, a movie, or a book.
Kurs öğrencilerinin projeleri
Who is this online course for?
Designers, illustrators, and artists of any kind who are interested in better understanding the process involved in developing a logo.
Requirements and materials
To take this course, you need basic knowledge of design, typography, and drawing.
You also need pencils, bond paper, tracing paper, a scanner, and a computer with Adobe Illustrator and Photoshop installed.
Yorumlar
- ssspacemmshipppPLUS21 gün önce
The course was excellent and very informative.
- waywardvision001PLUS2 ay önce
I would definetely recommend this course! very easy to understand
- 2 ay önce
Super recomendado!!!!
- 4 ay önce
Muy bueno
- 7 ay önce
Very poor English voice-over. The audio constantly cuts out and disappears, which seriously affects the overall experience of the course.
Kariyeri boyunca çok sayıda ...
İçerik
- U 1
Introduction
- Presentation
- Influences
- U 2
Project, basic concepts and references
- Definition of the logo that we are going to make
- Graphic references and mood board
- U 3
Knowing your brand
- Identify the virtues of typographic forms
- Count of letters, words or lines - Part I
- Count of letters, words or lines - Part II
- U 4
Typography and layout
- Things I've learned from the greats - Part I
- Things I've learned from the greats - Part II
- How to choose catalog fonts from the mood board - Part I
- How to choose catalog fonts from the mood board - Part II
- Quick sketches
- U 5
Vectorization
- Basic principles
- Construction of typographic elements - Part I
- Construction of typographical elements - Part II
- Construction of typographic elements - Part III
- Construction of typographical elements IV
- U 6
Isotype
- Search for references
- Abstraction
- U 7
Composition
- Creating an envelope
- Lock up Imagotype and typesetting - Part I
- Lock up Imagotype and typesetting - Part II
- Variations and choice of the final logo
- U 8
Final adjustments
- Alignment and layout
- Colour
- Applications
- FP
Bitirme projesi
- Typography and Branding: Design of an iconic logo
Bir Domestika kursundan neler beklenebilir?
Kendi hızınızda öğrenin
Belirli bir program olmadan ve takip edilmesi kolay bir yöntemle evden öğrenmenin tadını çıkarın. Kendi hızınızı kendiniz belirlersiniz.
En iyi profesyonellerden öğrenin
Yaratıcı sektörün en iyi uzmanlarının açıkladığı değerli yöntem ve teknikleri öğrenin.
Uzman öğretmenlerle tanışın
Her uzman, her derste açık yönergelerle, gerçek tutkuyla ve profesyonel anlayışla en iyi yaptıkları şeyi öğretir.
Certificates
PLUSIf you're a Plus member, get a özel sertifika signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Ön sıra koltukları alın
En yüksek kalitede videolar sayesinde tek bir ayrıntıyı kaçırmazsınız. Sınırsız erişim sayesinde tekniğinizi mükemmelleştirmek için bunları istediğiniz kadar izleyebilirsiniz.
Bilgi ve fikirleri paylaşın
Sorular sorun, geri bildirim isteyin veya çözümler sunun. Öğrenme deneyiminizi topluluktaki, yaratıcılığa sizin kadar tutkulu olan diğer öğrencilerle paylaşın.
Küresel bir yaratıcı toplulukla bağlantı kurun
Topluluk, dünyanın her yerinden meraklı ve yaratıcılıklarını keşfetme ve ifade etme konusunda tutkulu milyonlarca insana ev sahipliği yapıyor.
Profesyonelce hazırlanmış kursları izleyin
Domestika, yüksek kaliteli bir çevrimiçi öğrenme deneyimi sağlamak için öğretmen kadrosunu seçer ve her dersi kendi bünyesinde üretir.
SSS
You’ll learn to create logos, graphic identities for festivals and restaurants, album covers, promotional posters, and music merchandise by applying typography techniques, sketching, and digital vectorization.
Yes, the course is designed for people with basic graphic design knowledge who want to deepen their skills in typography, lettering, and visual identity development.
You’ll need basic graphic design skills and familiarity with software like Adobe Illustrator. Having a computer, a graphics tablet, and access to digital fonts is also recommended.
You’ll develop sketching techniques, vectorization, node editing, building geometric characters, mixing typographic styles, and modifying digital fonts.
The process involves analyzing historical and cultural references, creating sketches, selecting typography, developing imagotypes, and applying visual identity principles to craft coherent and appealing logos.
Yes, you’ll do practical exercises designing album covers, event posters, and music merchandise, experimenting with typography and graphic composition.
Yes, the course covers creating, modifying, and fine-tuning digital fonts, allowing you to experiment and develop your own typographic style.