Audrey Abela

I am a marketing professional passionate about driving meaningful, creative, and commercially grounded campaigns.
With over 20 years of experience in the marketing and communications industry, I’ve had the opportunity to work across a broad mix of sectors, leading integrated marketing campaign strategies and delivering client success at every level. I have worked with various teams across different industries to develop and execute impactful brand activations, media plans, and activations.

My journey in marketing started in a traditional agency setting, where I honed my skills in sales promotions, media buying, and strategic planning. Over time, with changes in the marketing landscape, I transitioned toward digital communications, a space I now thrive in — helping brands craft narratives that not only engage audiences but also drive real results.

I have a collaborative mindset, bringing together creative and commercial teams to ensure every campaign is both inspirational and purpose-driven. I take pride in creating a balance between creative ambition and business objectives, ensuring that the work is as strategic as it is compelling.

Outside the office, I’m a creative soul — a foodie who loves cooking, painting, and photography. These passions fuel my professional life. Good marketing, is all about connection, emotion, and storytelling. Whether I’m working on a digital campaign, leading a client strategy, or mentoring a team member, my goal remains the same: to bring value, spark ideas, and deliver meaningful results.