Alejandro de Francisco

What I do
I work with a diverse range of companies, brands and partners across multiple platforms, specialising in UX/UI, creative direction and brand identity.

What I don’t
Sleep well. Drink patxaran. Call home enough. Keep receipts. Tread carefully in the rain. Dream much. Wash whites and colours separate. Allow 30 minutes after eating before swimming. Go to galleries often enough. Smoke. Ever regret hot spicy food. Visit the dentist regularly. Steal.

What I want
To create work that communicates. To make things simpler, smarter, more helpful, more beautiful and more fun. To think before act. To work with people. To be part of change.

How I work
I believe that to truly solve a problem you need to talk about it. You need to look at it from every angle. You need to discuss and debate it. Talk, consider and collaborate.