Sedrez Motion

Sedrez Motion

Sedrez is a Motion Designer from Porto Alegre. The concept of his brand, in addition to showing who Lucas is, aims to show what he offers to his customers. With a fluid and elegant symbol, and its modern and deconstructed typography, destroy the common patterns of Motion Designers.

​​​​​​​Our main challenge was to condense and connect all the ideas behind the brand identity, Sedrez is a self-employed professional, so it is important to illustrate who he is, follow his ideals and his struggles.

Initials with references to the film Black Panther (crown), which symbolizes, in addition to the Hollywood film, the struggle of the black community in the history and pride of its African origins, being complemented by the black and gold color, and reinforced by graphics throughout the construction of the brand.
Following the alignment of your brand, as "Infinite possibilities", lines are graphically represented with infinity, lines that connect and follow a continuous and changeable movement throughout the universe, aligned to its positioning always executing previously of new instruments, tools and trends of the Motion market.
And finally, a mention of your services and experiences within your area, closing this solid, rich and meaningful concept.