Amadeus-VIP Communication

Amadeus-Comunicación VIP

A VIP mailing for the CEO's office.

After years of supporting the Amadeus Sustainability team in the creation of its annual reports, which integrate the annual and sustainability reports into a single document, it was a pleasure to lead the communications campaign for the launch of the Amadeus Global Report in May 2018 and 2019. As part of these communications campaigns, the Amadeus CEO's office asked us to design two simple and elegant paper communication pieces to notify a limited number of contacts of the report's launch.

Production challenges

The challenge was to create a piece that wasn't overly pretentious, yet had a durable enough finish to hold a USB flash drive. On both occasions, we chose a slimline USB flash drive model and designed an offset paper card thick enough to include a mid-height die-cut that would comfortably fit the USB flash drive. The touch of color was applied to the envelopes to contrast with the inner piece.

Internal communication campaign

In addition to designing this VIP piece, our goal in developing the internal communications campaign was to maximize the use of all Amadeus internal resources to publicize both the launch and the content of the Amadeus Global Report. The result was significant growth in the report's visibility and the involvement of communications teams in several countries to adapt the campaigns locally.