Marcel & Ralph

Marcel & Ralph

Visual identity and website for Marcel & Ralph , a project by two friends passionate about animals who create beautiful handmade products for cats, dogs and their humans.

For them, pets are “the kings of the house,” a concept on which the logo is based.

To represent it, the ampersand is taken from the name itself and three dots are added above it that symbolize and can recall, on the one hand, the footprint of a mammal (pets) and, on the other, a crown (the kings of the house).

The logo comes in two versions: a long one and a short one, thus making the entire identity more versatile.

The visual identity has a friendly, fresh, and professional feel that matches its philosophy and products.

You can visit the website by clicking here .